Post Closed as "Opinion-based" by ChrisF, rk., Erics, Benny Skogberg, Matt Obee
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How do you write a compelling job listing for UX

I'm looking to hire another person for my team so I've been researching job sites that list open UX/design positions. I thought it would be a good idea to familiarize myself with the language employers are using.

I've got to be honest: 95% of them are total shit. Nearly all of them sound like they were written by the HR person after Googling for the most generic list of attributes ever assembled.

Since I've come to trust this community's opinion more than the average site, what types of techniques and language would you use to convince the most talented UX'ers to come work for you?