Provided more info. Always forget this isn't a technical group
Source Link

One of the most effective ways of finding out user engagement is using heat maps. From a google-fu : [google-fu :][1] [1]: http://blog.referralcandy.com/2011/10/03/using-heatmaps-to-optimize-your-ecommerce-website/

EDIT Heat maps are, as the information in the link says, a tool to build behavior analytics of users. There are different types of heat maps like : a) Click Heatmaps Which show you exactly what visitors are clicking on b) Mouse Movement Heatmaps which track the mouse pointer to generate an eye tracking heatmap. This heatmaps shows users what parts of the page users are actually paying attention to. As per a research, a users eye movement is closely linked with the mouse pointer. So this helps in building metrics for measuring how engaged the user is with your website. to use heat maps, you can either purchase software, find if there are open source options available or pay someone to build a plugin for your website

One of the most effective ways of finding out user engagement is using heat maps. From a google-fu :

One of the most effective ways of finding out user engagement is using heat maps. From a [google-fu :][1] [1]: http://blog.referralcandy.com/2011/10/03/using-heatmaps-to-optimize-your-ecommerce-website/

EDIT Heat maps are, as the information in the link says, a tool to build behavior analytics of users. There are different types of heat maps like : a) Click Heatmaps Which show you exactly what visitors are clicking on b) Mouse Movement Heatmaps which track the mouse pointer to generate an eye tracking heatmap. This heatmaps shows users what parts of the page users are actually paying attention to. As per a research, a users eye movement is closely linked with the mouse pointer. So this helps in building metrics for measuring how engaged the user is with your website. to use heat maps, you can either purchase software, find if there are open source options available or pay someone to build a plugin for your website

Source Link

One of the most effective ways of finding out user engagement is using heat maps. From a google-fu :