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I'm a content writer and I feel your pain about "content as after-thought" or sometimes "not important." So glad you posted this question.

Sometimes it helps to show clients what their competitors are doing -- who shows up first in search results in their business categories, what those websites are saying, how user-friendly the sites are, and especially how they use content to set themselves apart and weave in SEO keywords in a smooth, ethical manner. Those are the sites using content that works.

Every now and then I show these things to my clients and they get it. They want to rank better in search and set themselves apart as the best solution for their audience. When they understand the difference, my job becomes a lot easier and we all win.

Hopefully this helps. Cheers - Pam at ContentClear dot com

I'm a content writer and I feel your pain about "content as after-thought" or sometimes "not important." So glad you posted this question.

Sometimes it helps to show clients what their competitors are doing -- who shows up first in search results in their business categories, what those websites are saying, how user-friendly the sites are, and especially how they use content to set themselves apart and weave in SEO keywords in a smooth, ethical manner. Those are the sites using content that works.

Every now and then I show these things to my clients and they get it. They want to rank better in search and set themselves apart as the best solution for their audience. When they understand the difference, my job becomes a lot easier and we all win.

Hopefully this helps. Cheers - Pam at ContentClear dot com

I'm a content writer and I feel your pain about "content as after-thought" or sometimes "not important." So glad you posted this question.

Sometimes it helps to show clients what their competitors are doing -- who shows up first in search results in their business categories, what those websites are saying, how user-friendly the sites are, and especially how they use content to set themselves apart and weave in SEO keywords in a smooth, ethical manner. Those are the sites using content that works.

Every now and then I show these things to my clients and they get it. They want to rank better in search and set themselves apart as the best solution for their audience. When they understand the difference, my job becomes a lot easier and we all win.

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source | link

I'm a content writer and I feel your pain about "content as after-thought" or sometimes "not important." So glad you posted this question.

Sometimes it helps to show clients what their competitors are doing -- who shows up first in search results in their business categories, what those websites are saying, how user-friendly the sites are, and especially how they use content to set themselves apart and weave in SEO keywords in a smooth, ethical manner. Those are the sites using content that works.

Every now and then I show these things to my clients and they get it. They want to rank better in search and set themselves apart as the best solution for their audience. When they understand the difference, my job becomes a lot easier and we all win.

Hopefully this helps. Cheers - Pam at ContentClear dot com