2 Minor fixes to spelling, grammar, and punctuation
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So itIt depends on the situation and the design however to speak generally.

The word landing page (to me) indicates a specialized page designed for a specific purpose that will have a specific call to action which will (most often) lead into a specific area for a site.

A common use is targeted keywords, in google adwordsAdWords for one example, that target a specific group or type of people. This landing page is designed just for them with a video and description that will best convert them to the call to action, be it signing up for a news letter, donating, buying a product, whatever the situation may be.

I think your gut is right that they should not just replace all the content on the homepage with only a video and a small blurb, but if designed for this purpose it could work well. However, this assumes it stay generic and is targeting the broader audience, and those who may already know the orgs.organization's mission and are looking for something specific on the site.

You don't want to diminish the usability of the site as a whole in the endeavor. But the elements you described can be included in a home page. One example being Homestead where a video and descriptive are the main content of the page, but do not diminish access to learning about individual products, signing in, etc.

In contrast one of their landing pages greatly changes the interface to simplfysimplify it and focus on the sales pitch. You cannot login from this page etc. It is not for general use, itsit's a landing page for a specific sales pitch.

hope that helps.

So it depends on the situation and the design however to speak generally.

The word landing page (to me) indicates a specialized page designed for a specific purpose that will have a specific call to action which will (most often) lead into a specific area for a site.

A common use is targeted keywords, in google adwords for one example, that target a specific group or type of people. This landing page is designed just for them with a video and description that will best convert them to the call to action, be it signing up for a news letter, donating, buying a product, whatever the situation may be.

I think your gut is right that they should not just replace all the content on the homepage with only a video and a small blurb, but if designed for this purpose it could work well. However this assumes it stay generic and is targeting the broader audience, and those who may already know the orgs. mission and are looking for something specific on the site.

You don't want to diminish the usability of the site as a whole in the endeavor. But the elements you described can be included in a home page. One example being Homestead where a video and descriptive are the main content of the page, but do not diminish access to learning about individual products, signing in, etc.

In contrast one of their landing pages greatly changes the interface to simplfy it and focus on the sales pitch. You cannot login from this page etc. It is not for general use, its a landing page for a specific sales pitch.

hope that helps.

It depends on the situation and the design however to speak generally.

The word landing page (to me) indicates a specialized page designed for a specific purpose that will have a specific call to action which will (most often) lead into a specific area for a site.

A common use is targeted keywords, in google AdWords for one example, that target a specific group or type of people. This landing page is designed just for them with a video and description that will best convert them to the call to action, be it signing up for a news letter, donating, buying a product, whatever the situation may be.

I think your gut is right that they should not just replace all the content on the homepage with only a video and a small blurb, but if designed for this purpose it could work well. However, this assumes it stay generic and is targeting the broader audience, and those who may already know the organization's mission and are looking for something specific on the site.

You don't want to diminish the usability of the site as a whole in the endeavor. But the elements you described can be included in a home page. One example being Homestead where a video and descriptive are the main content of the page, but do not diminish access to learning about individual products, signing in, etc.

In contrast one of their landing pages greatly changes the interface to simplify it and focus on the sales pitch. You cannot login from this page etc. It is not for general use, it's a landing page for a specific sales pitch.

hope that helps.

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source | link

So it depends on the situation and the design however to speak generally.

The word landing page (to me) indicates a specialized page designed for a specific purpose that will have a specific call to action which will (most often) lead into a specific area for a site.

A common use is targeted keywords, in google adwords for one example, that target a specific group or type of people. This landing page is designed just for them with a video and description that will best convert them to the call to action, be it signing up for a news letter, donating, buying a product, whatever the situation may be.

I think your gut is right that they should not just replace all the content on the homepage with only a video and a small blurb, but if designed for this purpose it could work well. However this assumes it stay generic and is targeting the broader audience, and those who may already know the orgs. mission and are looking for something specific on the site.

You don't want to diminish the usability of the site as a whole in the endeavor. But the elements you described can be included in a home page. One example being Homestead where a video and descriptive are the main content of the page, but do not diminish access to learning about individual products, signing in, etc.

In contrast one of their landing pages greatly changes the interface to simplfy it and focus on the sales pitch. You cannot login from this page etc. It is not for general use, its a landing page for a specific sales pitch.

hope that helps.