Timeline for differences between Insights, problems and goals
Current License: CC BY-SA 4.0
3 events
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| May 31, 2023 at 13:38 | comment | added | Devin | Exactly. Those are insights. It's true that they can be used to derive more insights (eg: research shown your hypothesis was wrong or results weren't adequate or you discovered something unexpected). IN that case, you use the first insights as a baseline for new research. But even in the possibility of a second phase, the original inisghts continue to be insights (this tme used as baselines) | |
| May 31, 2023 at 13:26 | comment | added | Ismael669 | OK, thank you very much for all these clarifications. In the discovery phase, I synthesized The CEO interview by categorizing into: - Constraints - Priorities - Expectations - Goals Can this be considered as insights? This helped me with the SWOT. During the synthesis of the user interviews, I did the same but with the following categories: - Needs - Motivations - Behaviors - Priorities - Desires Can this also be considered as insights or be used to derive insights? Thx | |
| May 30, 2023 at 14:06 | history | answered | Devin | CC BY-SA 4.0 |