2 added 144 characters in body
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You're missing an "I'm ready to sign up" button.

You need three choices:

  • Let me just browse
  • I am ready to sign up
  • already a user, sign in

I said it specifically as "I am ready to sign up" twice because that is your use case here. You have not provided for them, and they are very confused.

What's different here, app vs. website, is most website visitors are casual drive-by's who got dragged there by Google, and the signup nag is murderously annoying.** As opposed to an app, where (barring mischief) they went out of their way to install your app. And chose it as one of the limited apps they can fit on their phone.

They are already engaged. Your UX blunder is failing to realize that.

Though as others have said, you are better off not having this interstitial at all, and just let them mosey anonymously until they hit an account requirement.

** or worse, the content coverup, as Facebook and Pinterest do (the latter is particularly noxious as they carpetbomb Google Image Search).

You're missing an "I'm ready to sign up" button.

You need three choices:

  • Let me just browse
  • I am ready to sign up
  • already a user, sign in

I said it specifically as "I am ready to sign up" twice because that is your use case here. You have not provided for them, and they are very confused.

What's different here, app vs. website, is most website visitors are casual drive-by's who got dragged there by Google, and the signup nag is murderously annoying. As opposed to an app, where (barring mischief) they went out of their way to install your app. And chose it as one of the limited apps they can fit on their phone.

They are already engaged. Your UX blunder is failing to realize that.

Though as others have said, you are better off not having this interstitial at all, and just let them mosey anonymously until they hit an account requirement.

You're missing an "I'm ready to sign up" button.

You need three choices:

  • Let me just browse
  • I am ready to sign up
  • already a user, sign in

I said it specifically as "I am ready to sign up" twice because that is your use case here. You have not provided for them, and they are very confused.

What's different here, app vs. website, is most website visitors are casual drive-by's who got dragged there by Google, and the signup nag is murderously annoying.** As opposed to an app, where (barring mischief) they went out of their way to install your app. And chose it as one of the limited apps they can fit on their phone.

They are already engaged. Your UX blunder is failing to realize that.

Though as others have said, you are better off not having this interstitial at all, and just let them mosey anonymously until they hit an account requirement.

** or worse, the content coverup, as Facebook and Pinterest do (the latter is particularly noxious as they carpetbomb Google Image Search).

1
source | link

You're missing an "I'm ready to sign up" button.

You need three choices:

  • Let me just browse
  • I am ready to sign up
  • already a user, sign in

I said it specifically as "I am ready to sign up" twice because that is your use case here. You have not provided for them, and they are very confused.

What's different here, app vs. website, is most website visitors are casual drive-by's who got dragged there by Google, and the signup nag is murderously annoying. As opposed to an app, where (barring mischief) they went out of their way to install your app. And chose it as one of the limited apps they can fit on their phone.

They are already engaged. Your UX blunder is failing to realize that.

Though as others have said, you are better off not having this interstitial at all, and just let them mosey anonymously until they hit an account requirement.