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According to this post by Kissmetrics:

As far as research goes, there is no ironclad answer as to whether serif or sans serif is better. But, as far as general consensus goes, when it comes to reading online, sans serif typefaces are easier to read because they are simple and legible even in small sizes. This means people can spend more time focusing on the message than deciphering the typeface. Sans serifs are recommended for the body of the copy and serifs for the title and subtitles.

We can arrive a conclusion that sans serif typefaces are better for CTA moments, where people need to spend more timeon focusing on the message (and in this case, the message that your CTA trigger needs to give).

According to this post by Kissmetrics:

As far as research goes, there is no ironclad answer as to whether serif or sans serif is better. But, as far as general consensus goes, when it comes to reading online, sans serif typefaces are easier to read because they are simple and legible even in small sizes. This means people can spend more time focusing on the message than deciphering the typeface. Sans serifs are recommended for the body of the copy and serifs for the title and subtitles.

We can arrive a conclusion that sans serif typefaces are better for CTA moments, where people need to spend more time focusing on the message (and in this case, the message that your CTA trigger needs to give).

According to this post by Kissmetrics:

As far as research goes, there is no ironclad answer as to whether serif or sans serif is better. But, as far as general consensus goes, when it comes to reading online, sans serif typefaces are easier to read because they are simple and legible even in small sizes. This means people can spend more time focusing on the message than deciphering the typeface. Sans serifs are recommended for the body of the copy and serifs for the title and subtitles.

We can arrive a conclusion that sans serif typefaces are better for CTA moments, where people need to spend more on focusing on the message (and in this case, the message that your CTA trigger needs to give).

1
source | link

According to this post by Kissmetrics:

As far as research goes, there is no ironclad answer as to whether serif or sans serif is better. But, as far as general consensus goes, when it comes to reading online, sans serif typefaces are easier to read because they are simple and legible even in small sizes. This means people can spend more time focusing on the message than deciphering the typeface. Sans serifs are recommended for the body of the copy and serifs for the title and subtitles.

We can arrive a conclusion that sans serif typefaces are better for CTA moments, where people need to spend more time focusing on the message (and in this case, the message that your CTA trigger needs to give).