I am starting a website consisting of info on local shops, product catalogs, and coupons. now I am in a dilemma over the vendor sign-up process. I want to know which of the following ways should I do it:
- just ask for contact info, email and get back to them?
- ask for all details like shop name, type, address, website, contact person name, and then after I verify the details, activate the account and let them fill in the remaining details?
In short what is the best way to get maximum sign ups or how to develop a sign-up which doesn't ask for endless details and reduces abandonment?