|visits||member for||6 months|
|seen||Jun 26 at 6:53|
How does Apple manage to deliver its user experience?
There seems to be a confusion in wording here : it is not true to say that Apple doesn't make any "user reasearch". They do, and they do quite a lot, as stated by Adrian and others. But they don't do any "Market reasearch", which is much more different. One is about behavior while the other one is more about opinions. And Jobs didn't believe in user's opinions as such (as much opinions as users, vary in time, etc.). Therefore he refused to make any market reasearch.