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I'm Scott and I'm a SEO geek.

My SEO love affair started eight years ago when I built, then had to drive traffic to, an online directory of notaries. I was instantly hooked; getting my online directory to rank in search engines results felt like the quintessential mix of science and creativity. I found that I enjoyed exercising my right and left brain.

In 2011, I launched the SERPs rank tracker because I was tired of managing the SEO of my portfolio of websites via piles of spreadsheets. It was laborious and inefficient. So I started mapping out software that would automate the process of analyzing keywords and monitoring SEO performance and display that data in a simple, easy-to digest format. Since launching SERPs, I'm proud to that we're currently tracking the positions of 200,000 keywords daily for over 3,500 websites around the world.

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