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Salman Ali

I am Salman, a user experience strategist working for SelfWealth. I employ qualitative and quantitative research methodologies to discover gaps, pain-points and potentials and employ tools with strategies to design user centric applications which are usable, useful, desirable, and fulfilling.

I believe designing a user-experience is the ability to find an intrinsic balance between user needs, business requirements and usability principles - and compromising at none.

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