43 reputation
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location Vicenza, Italy
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visits member for 1 year, 1 month
seen Apr 3 '12 at 18:56
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Apr
3
awarded  Scholar
Apr
3
accepted eCommerce: single currency vs multiple currencies?
Apr
3
comment eCommerce: single currency vs multiple currencies?
About country detection by IP... I'm not scared by the errors, which are probably irrelevant. But the bigger problem is when someone travels abroad. For example, I'll be spending 6 months in Canada later this year, so the system needs to let me choose a billing address in Italy (and thus make me pay in EUR). A part this detail, however, I really appreciated your answer, and it deserves to be accepted.
Apr
2
comment eCommerce: single currency vs multiple currencies?
1. I don't understand the first part of your reply. PayPal will surely help, but only during the payment phase (the last one). While selecting products, prices in different currencies may be an issue. 2. +1 for the A/B testing: it's something we should really consider.
Apr
2
comment eCommerce: single currency vs multiple currencies?
As @user12999 suggests above, though, users may need time to think, and floating prices are not really helping. But There's always the option suggested by Andy of A/B testing the two!
Apr
2
awarded  Supporter
Apr
2
comment eCommerce: single currency vs multiple currencies?
Excellent answer! 1. I just don't understand "Most shops show prices in the local currency, also with local prices": what do you mean? 2. About "Do not offer to select the currency as it adds more complexity": I was not thinking about forcing users to choose a country manually, but about pre-selecting a country and add a (small) link like "Change country". What do you think? 3. About "Learning that VAT was not included during the checkout can be a bad experience for users" I am 100% with you in this point. Also because it's a B2C store, not B2B, so VAT is relevant.
Apr
2
awarded  Editor
Apr
2
revised eCommerce: single currency vs multiple currencies?
Removed an extra "more"
Apr
2
comment eCommerce: single currency vs multiple currencies?
Oh, and what do you think about VAT? Is it better to include it in the displayed price in EUR and GBP, or add it in the cart later? I think Europeans don't really like the "surprise" of having VAT added in the cart...
Apr
2
comment eCommerce: single currency vs multiple currencies?
Isn't it really annoying to see a different price every day or so? Users may be willing to wait if they believe their currency is going to become stronger in the near future. Also, prices will look like "$11.34", which is really ugly in my opinion. See, for example, why Apple's App Stores and iTunes use "fixed" prices (that are adjust rarely).
Apr
2
comment eCommerce: single currency vs multiple currencies?
@JonW We have a single TLD. We will have to localize users using their IP (and let them adjust it manually when necessary). Then... I know users will be allowed to lie, declaring they live in a different country from their real one, but this is just at their own risk (as the owner of the license will be someone else - probably an unreal person).
Apr
2
comment eCommerce: single currency vs multiple currencies?
@ChrisF We're selling a software we built, so not a physical good. And thus, yes, our web site is the only place where you could buy it :) But I get your point...
Apr
2
comment eCommerce: single currency vs multiple currencies?
@dnbrv I looked at all questions tagged with e-commerce (they're just 39 :) ) before posting and at all suggested discussions while posting, and before that I also googled. But I haven't found any satisfying answer to this question.
Apr
2
awarded  Student
Apr
2
asked eCommerce: single currency vs multiple currencies?