An expert in web/mobile usability, information architecture and interaction design, Bruce has been providing experience design and strategy services to Fortune 500 companies and interactive agencies for over 13 years. In 2004, he was recognized by Human Factors International as a Certified Usability Analyst (CUA) and is an authority on digital design strategy. Recent works include the launch of Merck’s federated search tool, Merck Knowledge Net; the re-launch an overhauled Vonage self service portal and the re-architecture of the MetLife global employee intranet.
Bruce is passionate about web / mobile technologies, design patterns and human vs. computer behavior. His evangelical but pragmatic approach allows Bruce to orchestrate and deliver uniquely valuable and persuasive experiences across many industries and disciplines.
Through the years, Bruce has provided quantifiable value to a range of high profile clients. Bruce's up-to-date comprehension of usability best practices, design patterns and human-computer interaction principles enables him to champion user-centered design while still bringing uncompromising, goal-driven value to his clients.
15 years practical & leadership experience designing products & services for Fortune 500 enterprises, digital agencies & software development organizations.
Expert in web/mobile usability, information architecture,
interaction design, design research & design thinking. Trending towards Lean UX methodologies as the future of product design.
Diverse client roster consisting of Financial, Insurance, Pharmaceutical, eRetail, Consumer, Telecom, Children, Mass-Media and Entertainment companies.
Professional interests encompass design patterns, info-graphics, semiotics, socio-collaborative research, enterprise 2.0, ethnographic / anthropologic research, micro-formatting and SEO.
A firm believer that professional responsibility and ethics provides unmatched value to client organizations. UX practitioners should understand the technology they are working with including feasability, scalability and trends.