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Does the user need to know the specifics of what's happening? Resubscribe or Subscribe would seem to be more consistent for the user as their perspective would be more with regard to whether or not they are receiving the notifications and not so much the how.
One of the clearest examples of those I've seen went something like this: That's it, you've been unsubscribed! Didn't mean to unsubscribe? <Subscribe again>!
If the user has just clicked 'Unsubscribe' then you might show 'Resubscribe' to afford them an option to Undo. However, if some time has passed then just show 'Subscribe' as its essentially the same regardless if they were previously in the White List. Or best yet is just to simply say 'Subscribe Again' after the Unsubscribe action. You are preserving ...
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