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The Dreyfus model assumes that the person is focused on learning. Software users are task oriented. A novice user will muddle through until they can complete exactly what they wanted to accomplish with the system. They are not focused on learning to use the system, just on completing the task. They don't look for better / more efficient ways of completing a ...


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The best way which worked for us (SettleApp - little indie app) was recommendation by friends and more importantely by influential friends. When they spread the word on their twitter accounts, blog, fb pages,... It can help a lot. After launch a good idea is to ask for reviews on the local sites that are willing to write about local apps. (This works really ...


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First part of my answer is that I don't think you have to choose just 1 type of user to design for, rather you should have a set of users whom you design for and they should have a clear an well informed priority between them. A general structure of priorities is: Purpose What is the purpose of this product/service/project? You need to answer this question ...


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This is a really interesting question. It seems to me there are two contradictory alternatives here; which one applies to you will depend greatly on your product and business model. If there's no specific reason (e.g. aggressive introductory pricing) why those 80% of your users are generating such a disproportionately-poor conversion rate (especially if ...


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In a response to an unrelated but similar question asked earlier today, user funkylaundry brought up a great point: UX is a differentiator for your product. To answer a business question in business lingo, good UX helps you "grow the pie." That is to say, a good experience for an SME user will attract more SMEs (20% revenue of a larger user community/client ...


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Depending on your time and budget, I have the following recommendations: If budget is no issue and you have a reasonable amount of time, hire a user research consultancy that is either based in the other country, or is highly familiar with doing research in that country. If you can find a consultancy that has expertise with governmental users, so much the ...


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I'd strongly recommend outsourcing this to a user testing consultancy based in the target country: there are cultural differences between countries (and interface design) and you really want someone to do the testing who is familiar with the culture. Additionally if you want tightly specified people, then a local consultancy is more likely to have links ...



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