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5

This question is really easy: conversion improvement is based on UX, because it's based on testing, research, analysis, auditing and deployment based on all of these techniques (between others) in which Marketing is just one of those techniques. And I have a Marketing degree, so believe me I'm not putting down marketing, just considering everything on ...


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The $300 Million Button So you want a case of "so-and-so changed the button and sales went through the roof"? Well I think this is as close as you'll get, it comes with a snazzy title and all. The $300 Million Button Backstory It's hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was ...


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Great to see you are building a case for not doing this. From a User Experience perspective, here is some ammunition to help build your case: Norman Nielsen Group - The Most Hated Advertising Techniques: 95% of users (based on 605 respondents) said that their web experience was impacted "negatively" or "very negatively". I recommend reading the full ...


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The four Divs on your homepage could be treated as Cards. By popular convention, you can create an action panel underneath your card and include buttons or links for actions such as "more details" or "share". download bmml source – Wireframes created with Balsamiq Mockups


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Good UX ensures that things work in specific contexts for specific users. Things that work on one site for one set of users come with no broad guarantees. See Should You Copy a Famous Site's Design? by Jakob Nielson.


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In my opinion I would leave it as is and let the users choose (I would think more would use google than twitter anyway), but if you want to do it that way I see a couple ways you could do it: Just tell the user your preferred option Have google as the default option showing, then under a dropdown panel of sorts have alternative options (twitter, fb, etc.) ...


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I personally like something like the following (the key is small and with sort of a fading arrow) that can be found on this persons site on android arsenal I think the key is something that indicates that one can pull down which is symbolized by a downward arrow and a dotted tail or sort of a fading pattern. The tab around it is a nice touch but i am not ...


2

Should we consider behavioral variables in the domain of the user (e.g. shopping) or behavioral variables in the domain of the product (e.g. shopping products) or both? Depends. Is not the same if you're working on a chain with many stores, a single store, a local online delivery shop, a worldwide retailer, and so on. As a general rule, the ...


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Multiple interconnecting popups is in itself not a very delightful experience, since it causes confusion. For example, can I as a user step back to the previous popup when the next popup appears if I believe that my action on the first popup was incorrect? What happens if I accept the terms stated in the first popup, but cancel in the second, is the action ...


2

Test in Context First, I understand your explanation of the difference between having the choice to use software and not having the choice, but I don't really see how that's going to affect your testing. A user is either using the app to complete a task, or they're not, and you can't really control for all the reasons they might not be using it. Sure, in a ...


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If I was the user, I would expect to get presented with a create game screen, if I stay on that screen for 5 seconds or 5 days it shouldn't matter, when I press the create game button it should be respected and the game actually created. However, if I leave the create game screen and try to go back, it should check for games again before presenting me the ...


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Hick’s Law does not necessarily require equally probable choices. Only the simplified version T = b Log2 (n + 1) does. It is algebraically derived from the “full” theory, which is T = b Sum( p(i) Log2(1/p(i) + 1) ), where p(i) is the probability of a choice i. Hick’s Law can be combined with other calculations to predict average menu item selection time, ...


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On breadth versus depth... Yes, this topic has been studied with some rigor by the academic and professional community. You can do a search for "menu breadth versus depth" to get a good sampling of papers and articles out there, but the quick summary is: Generally, breadth has been proven to be more effective than depth across many different dimensions ...


1

In addition to some great links provided by Devin, I would also like to point out this 45 minute video by Leah Buley about modern UX organization. She has discussed many important points like: Conversion rates and UX Role of UX in driving valuations of companies like Slack and AirBnB Different kinds of UX design processes and how they affect revenues, ...


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Solve the problem with a dialog Here's how it could work: you run a check for available games once again, when the user clicks the "Submit" button — no matter how long it took him to fill in the form. If at that point there's another game available, you present him with a dialog: "Meanwhile, another game has become available. Would you like to join it?" ...


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Upvoting isn't about whether you "like" something, it's about whether you think a question/answer is good. In the case of this site, a good answer is "useful and appropriate", and will provide lasting value for a variety of users, but what constitutes a good answer will change from site to site. I think the issue here is that you're complicating the concept ...


1

Parallelism between your platforms is a valuable thing. It helps you in your design process, makes documentation easier, helps users move from one platform to the other, and may increase your sales. It sounds like your desktop "where am I" doesn't function automatically as it does for your mobile app. If it's easy to upgrade your desktop functionality to ...


1

I am assuming that by Enterprise software, you mean software that is deployed on site and not accessible by the cloud. In cases where you can't A/B test with a live audience, you can use a choice test to determine the favourable icon. The choice test is like a simple A/B test but you can use it with your own team or recruit some users from the enterprise ...


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If you have a measure of performance that you can gather, from use of the software to perform a set task, then you can set up an experiment and analyse the results with a "t-test". (some details can be found here.


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Given that the user cannot proceed unless he/she performs an action/set of actions, the use of a constant reminder is a good play. Also supporting your text content with icons is a good strategy that will assist those users who tend to skip text content. For the actual content, I would suggest be precise and to the point. An Example: In order to use our ...


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I think you should go as granular as your objectives go. For example if you are looking to target search bar recommendations very specifically, you could go as deep as to know what are the most frequent searches for the persona, but if you want to go deeper, you could also analyse at what time in the day they search for certain types of products, considering ...


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You create personas based on observation of real world users. They will exhibit behaviors. As you gather more observations of their various behaviors, certain behaviors will stand out as bold patterns: Things everyone does, things no one does, things everyone does once, things that are important, etc. These are your variables. For example, users of ...


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This a great question. Taking into consideration the emotional journey is crucial to creating an exceptional experience. Anxiety and security are the two emotions you want to manage. These two are the big friction generators and often result in abandonment. The good news is both can be addressed in design. We can't eliminate all friction but we can work to ...


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From my experience users doesn’t read manuals from start to finish. They often find themselves in a solution where they can’t complete their task by their own or by asking a colleague. So when creating a manual we need to address this task based thinking. Which media to use is often irrelevant, more important it that the manual resolve the task at hand ...


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I've enjoyed both the book and workshop by Nir Eyal on creating habit forming products. The Trigger-Loop model has some great uses that could complement your UX toolkit. I think that the Hooked model is not often mentioned in UX lectures because that model is more aligned with strategic product conception and planning, while UX, in general, is perceived as ...


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I’ll assume you are correct that removing the subcategories would cause a lot of user confusion even though I don’t know what the subcategories are used for or what sort of design is planned to remove the subcategories (e.g., what support it provides legacy users). The best way to convince the higher ups that something is a bad idea is to show them. ...


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Your question has at least 2 angles: App download strategy Analytics over strategy (or App Acquisition based on strategy) Keep in mind these are very basic angles, there are more, the more granularity, the better. Now, if you take a look to the link on the first angle (just a Google search), you'll find lots of results on STRATEGY. None of them (well, ...


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This might be a reasonable idea for someone just passing through who wants to comment without needing to create an account, but you'll have to make sure you're really careful and monitor the server / site closely. If you go down the route of e-mail authentication every time and your domain gets black listed, people won't be able to comment as the ...



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