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5

The better option largely depends on: How easily this can be undone without ill effect How smart your choice is (does it have a reasonable default, like last used option?) How often they're going to be running into this From your question I'm assuming this can not easily be undone with no consequences, so #1 is moot. If it could easily be undone I'd be ...


5

A few ways: Make the content consistently relevant and helpful. Actively work to counter ad-blindness, that is, don't show any ads at all on the right column. Weight the right column visually with color, font, sizing etc so it feels like an important part of the page. Have other parts of your site refer to the right column - in the main body, include ...


5

Firstly, try to make that gesture as simple as possible (probably requiring only one finger) and as differentiated as possible from the usual ones (used for other purposes elsewhere) such as the two-finger zoom. "Differentiated" here does not imply that the gesture needs to be absolutely different but it should ideally be a less common one so that user can ...


3

I have always thought this was not only a product of the frequency the right-hand column is used only for ads, but also the ways in which people consume content. Specifically, people in the Western world are used to consuming content from left to right. With a large left-hand column full of content, users will begin consuming there. This makes them much less ...


1

Some designers believe that the right-hand column is expendable because of it's negative connotation. One argument is that the English language is responsible for our reading patterns (it is read from left-to-right, therefore we observe things from left-to-right; relevance first), another is that it's a learned behavior because of ad-vomit. However, I ...


1

There is a really great part of Robert Hoekman Jr's book Designing the Obvious that emphasizes preventing mistakes, also known as "poke yoke." I think a good exercise would be to test these two interfaces and determine how many mistakes are being made. I generally think it's best to give the user control if it's an important, undoable step rather than ...


1

Normally I'm a fan of using appropriate pre-sets to smooth progress. However this statement signals to me that a forcing action might be required: In the case of a user choosing the wrong owner it will lead to additional efforts and headache to sort up the situation. If the effort required to clean up an error is significantly more than the effort to ...



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