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2

I have taken courses on Coursera that require you to have a web cam so you can hold up your photo id (at least the first time) and then have you let the software take your picture again during each session. Let them know ahead of time, also let them know when their personally identifiable information will be destroyed etc. I think it was Coursera that also ...


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A famous example of changing a product, which is essentially what you have, without proper research is Coca-Cola ("The best just got better#"). Its a good reference to poorly researched product changes when the management rush comes on. So to build evidence based facts to substantiate your reasoning I would recommend search on terms such as: common reasons ...


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gurvinder372 has pointed good advices but here is one more. Demonstrate how users get stuck in the interface and have problems completing their task. Record a video of real user test displaying how the user has difficulties with the interface and how annoyed he is. By seeing the problem in reality your boss can take it in as consideration because seeing is ...


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I am not aware of your specific situation, but not entirely unaware of large enterprise application redesign situation either. Based on my experience I would recommend steps to be taken 1) Find out what's wrong Do an extensive research on what is wrong with current design. Do an objective analysis of your findings and clearly list down the gaps in your ...


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Sounds like you're trying to gather quantitative data from what's essentially a qualitative research method. I've only ever gathered usability information from usability tests. I'd expect low-fi prototypes to give even less-precise quantitative data than a finished system. But you can discover some very useful qualitative data with low-fi prototypes. ...


3

I disagree with the assessment that the website looks good. Unfortunately, there's several things that make it look unprofessional. My very first impression was that it was probably someone's first website they ever tried making, and it comes across more as a spam or scam site than a site with legitimate business listings. Here's a few of the first things ...


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Both the above answers are great. I will add that when possible I add extreme edge cases to my test panels. A trick I learned by accident. I was testing a mobile banking app for business people. I usually order panels from an agency that recruits them for us. The first bunch was mistakenly switched with a panel of non-business people for another project. ...


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I'm fond of applying Steve Krug's maxim "Recruit loosely and grade on a curve". If you can't find your ideal users feel free to recruit other folk, but apply more weight to the feedback of people who are closer to your target group.


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If you are using the concept of User Stories, and you have built your functionality to fulfil user stories, your usability testing could follow the same pattern. (if you are using Cucumber, then your Cucumber tests can also be derived from the user story really easily) e.g. Example user stories for Amazon.com User story: As a customer, I want to be able ...


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Yes, if the cost / difficulty of gathering data from college students is low and easy but needs to be kept in check if you are still going to test the actual target audience. It also depends on how many rounds of testing you plan on doing and time management. Project creep be lurking unless user testing is done in parallel? Yes, why not so long as this is ...



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