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Alan Cooper, the inventor of Personas, says while Provisional personas are not ideal there may be valid reasons why you cannot do the research that is needed to create them (cost, time, etc), however they still have some value and can help you test assumptions. This is all detailed in his book 'About Face 3' and he dedicates a whole Chapter 5 to the subject ...


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No. That's the honest answer. What you describe is not a real persona. In the real world, you aren't the first to be forced into cutting corners. To underscore the lack of real world research, an honest person would call these "provisional personas". That also has the benefit of implying that they should be updated as soon as real research is viable. ...



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