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Test in Context First, I understand your explanation of the difference between having the choice to use software and not having the choice, but I don't really see how that's going to affect your testing. A user is either using the app to complete a task, or they're not, and you can't really control for all the reasons they might not be using it. Sure, in a ...


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I am assuming that by Enterprise software, you mean software that is deployed on site and not accessible by the cloud. In cases where you can't A/B test with a live audience, you can use a choice test to determine the favourable icon. The choice test is like a simple A/B test but you can use it with your own team or recruit some users from the enterprise ...


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If you have a measure of performance that you can gather, from use of the software to perform a set task, then you can set up an experiment and analyse the results with a "t-test". (some details can be found here.



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