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I also found this article talking about why you should avoid stock photography: http://www.intechnic.com/blog/why-you-should-never-use-stock-photography-on-your-website/ The article illustrates several good points, which I'll try to summarize in case the link ever dies. Original photography benefits you by Presenting/Controlling your vision Having ...


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Just a comment first: they're all "real people", the difference between both scenarios is one of them is staged and with obvious models, while the other is just casual. If you use the same "beautiful" people in no staged, casual scenarios, they will turn "real". The above is because this difference is fundamental in the answer, which has several different ...


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From NNGroup: Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages. The bottom line is that real photos from a company show a user what a company is all about, and they appreciate that much more than seeing stock photos of generic "good looking" people at professional ...


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The UX answer would be "don't lie to users". If you're showing a photo of an employee, show a photo of that employee. Now marketing, on the other hand, may disagree.


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Who likes iFrames: people with "C" as the first part of their title acronym. marketing folks Who doesn't like iFrames: everyone else in the universe An iFrame in most scenarios is essentially a technically lackluster way to "hide" the fact that you're using a 3rd party solution. This doesn't build trust with the customer. The more trustworthy ...


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Using an iframe will result in a disjointed and potentially confusing experience that will inhibit conversion such that users are likely to abandon the process before trust really becomes an issue. Even if you style your site to just look just like the other site in an effort to make the alien content look more natural, it will just add to the confusion. ...



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