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The trust is not built at the logi form but before! It takes into account the presentation of content, footer of your site and some associations verifying the authenticity. Depends on business you are operating, one of the biggest trust building factor can be simple login form with links to your public domain content. Like contact details with real address. ...


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You should ask if the brand name and product name create any untrustworth-ness to user perception. If you clarify brand or product name has not any trustworthy issue, you can try to give "reasoning" or "promises" at the context of login form. "We won't post something to your facebook wall, we promise" - can be nice for facebook social login. "We don't ...


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It would help if you changed your test to include a landing page with information. This page can lead to use to a signup process or an account creation. An informed user will make informed decisions.


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You could ask yourself if it is required to create a login screen. If there is no need to signin (for example the functionality is not really restricted to a person or can be accessed using a public account) then forget the login screen. If a login is really required then leave a message on the page what happens with the information. For example state that ...


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It may be helpful to have a description on the bottom to help the user understand what the product is. Even if you have already explained - it helps the user confirm they are logging into the correct service. Another idea - you could create a private policy to ensure your users feel safe.



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