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Good Design In general, having a well designed site will give a sense of security. If the site looks like has been thrown together in a couple of hours, it is not going to inspire much trust in the user. Compare the 2 sites below, which looks more trustworthy? Trust Icons You can also increase the appearance of trust by adding icons related to security. ...

The Wikipedia page on Trust Seals has a section on "criticisms" where they mention McAfee, but not Norton. They also provide a link to a 2003 paper by Atticus Evil et al. titled "On trust in the internet: Belief cues from domain suffixes and seals of approval". An extract from their abstract follows: Students and non-students differed in their trust of ...

The stats seem to indicate yes, people trust anonymous reviews and testimonials. Some great stats about social commerce (which this sort of is) are at Power Reviews' Social Commerce Stats page. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are ...

Corey Rudl did some testing on this years ago, and found that (back then) anything that looks like it's a verification in the checkout process increased revenue. But then again he also is responsible for a lot of those dodgy single page websites. My unsupported opinion is that anything other than a reputable SSL certificate is no longer needed since ...

Both Richard Tan and FrankL's responses are great. I'd like to also add that something I've always found to reduce 'online safety paranoia' are simply: Including a friendly spinner to indicate page loads or server requests. I find users are easily agitated if they find themselves sitting and waiting for too long on a site where they are still deciding ...

It's a very specific question, and will require a unique solution. It doesn't appear that you've weighted your 4 criteria, and you've stated that you can't actually deploy the entire solution - so I'd focus on PAD testing with specific questions related to each of your 4 criteria. Because of the limited amount of data provided, results for factors #2, #3 ...

The key word here is Business to Business meaning that both the buyer and the seller does this in their profession. From the buyers view, having Case Studies at the web site builds credability which is even more important than prize. As a buyer you are responsible and accountable for your actions, and you need to verify that your choise in vendor is correct. ...

Testimonials and case studies are inherently very different things, in that one is very subjective or emotive, and the other (should be) more objective. That should be a big part of why you choose one over the other. Lets say that it is a website about a music festival. Hearing testimonials of what other people thought of it and how they had an awesome ...