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5

I don't know of any reliable research but: these guys report 33.7% increase in conversion rate after adding paypal. a comment for this article suggests it works. so does this blog. a cautionary note is in this article which is really worth reading if you are to replace current methods with paypal (not a good option - you better add it). But seems to me ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


3

I certainly think that putting your face against your product is good trust signal - it shows you're not afraid to be publicly associated with your product - that you're willing to stake your reputation on it. In the IO example, the CEO is not only showing his face, he's making a point of being available to his customers via email - another strong trust ...


2

It seems to me that your own question is contradicting itself. Namely, you say: Adding Paypal would replace our card details and address boxes with a link through to PayPal offering them a simpler (and faster) way to pay. But then you ask: Are there any studies which show adding another payment processor (Such a Paypal) increases UX by speeding up ...


2

I'd have to agree with A/B testing this one. It depends what your audience wants to see or what they expect out of your company. For instance, at Autosend.io we tested a personal photo in the signatures of our blog posts with a personal email and we tested it in our feature box where users subscribe to our blog. Although human photos have high conversions ...


2

Personal photo is just an element, which increases trust. But it is deffinitely not enough to put a photo on a page to increase registrations. The elements of trust on CustomerIO are: professional looking design and simple interaction contact phone number photo in non-official style of a (presumable) real person behind the site (no ties, no status ...


1

Adding paypal and keeping current debit/credit cards available won't decrease it, worst case scenario people won't choose it and stick to what they know. Yet, I always choose paypal when shopping because I can use it internationally. Last month, I was in the US and wanted to do some online shopping, I look up in google sfor some stores and some pages didn't ...



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