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5

I don't know of any reliable research but: these guys report 33.7% increase in conversion rate after adding paypal. a comment for this article suggests it works. so does this blog. a cautionary note is in this article which is really worth reading if you are to replace current methods with paypal (not a good option - you better add it). But seems to me ...


4

While your research has come up with good parameters,I also recommend looking at best practices in inducing trust for an eCommerce site.Given below are are some recommendations on how to build the trustworthiness of your site Using Trustmarks : Trustmarks are symbols and certificates which assure the user that the site is verified and secure. However the ...


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If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


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I certainly think that putting your face against your product is good trust signal - it shows you're not afraid to be publicly associated with your product - that you're willing to stake your reputation on it. In the IO example, the CEO is not only showing his face, he's making a point of being available to his customers via email - another strong trust ...


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Personal photo is just an element, which increases trust. But it is deffinitely not enough to put a photo on a page to increase registrations. The elements of trust on CustomerIO are: professional looking design and simple interaction contact phone number photo in non-official style of a (presumable) real person behind the site (no ties, no status ...


2

It seems to me that your own question is contradicting itself. Namely, you say: Adding Paypal would replace our card details and address boxes with a link through to PayPal offering them a simpler (and faster) way to pay. But then you ask: Are there any studies which show adding another payment processor (Such a Paypal) increases UX by speeding up ...


1

Adding paypal and keeping current debit/credit cards available won't decrease it, worst case scenario people won't choose it and stick to what they know. Yet, I always choose paypal when shopping because I can use it internationally. Last month, I was in the US and wanted to do some online shopping, I look up in google sfor some stores and some pages didn't ...


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I work in the central team of a corporation operating in 60+ markets and we have consistent feedback from local marketing teams that in countries with a low level of English as a second language that .com is a less preferred to the local equivalent (.fr, .es, .it etc). This is because users have been 'educated' that a .com on a SERP or elsewhere is less ...



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