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From NNGroup: Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages. The bottom line is that real photos from a company show a user what a company is all about, and they appreciate that much more than seeing stock photos of generic "good looking" people at professional ...


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as far as I know trust is a multidimensional construct (covering the dimensions of competence, benevolence and integrity) and therefore quite hard to grasp. That could explain why I couldn’t find any research related your particular question. With regarding to any UX related topic that hasn’t been empirically proven I always stick to practically proven ...


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The trust is not built at the logi form but before! It takes into account the presentation of content, footer of your site and some associations verifying the authenticity. Depends on business you are operating, one of the biggest trust building factor can be simple login form with links to your public domain content. Like contact details with real address. ...


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Using an iframe will result in a disjointed and potentially confusing experience that will inhibit conversion such that users are likely to abandon the process before trust really becomes an issue. Even if you style your site to just look just like the other site in an effort to make the alien content look more natural, it will just add to the confusion. ...


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I also found this article talking about why you should avoid stock photography: http://www.intechnic.com/blog/why-you-should-never-use-stock-photography-on-your-website/ The article illustrates several good points, which I'll try to summarize in case the link ever dies. Original photography benefits you by Presenting/Controlling your vision Having ...


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Just a comment first: they're all "real people", the difference between both scenarios is one of them is staged and with obvious models, while the other is just casual. If you use the same "beautiful" people in no staged, casual scenarios, they will turn "real". The above is because this difference is fundamental in the answer, which has several different ...


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The UX answer would be "don't lie to users". If you're showing a photo of an employee, show a photo of that employee. Now marketing, on the other hand, may disagree.


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That is the risk they are willing to take. I had written an answer on a similar question before. Using funny error messages in Finance. Although it is discouraged in general considering the stress levels of the users using finance related apps, it is the corporate voice that the company creates that matters. I can understand your concerns, and I would ...


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I see both as possible solutions, though it depends more on your goal. If you're looking to drive better content and currently have people managing all content going in, then you have the opportunity to drive better content. You can do this by offering verification, which is like a status symbol to your users. This helps in three ways: The verified user is ...



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