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35

In general it should improve perception of security, but user perceptions are a funny thing. Consider example 8 on these surprising AB Testing results. In this instance the security seal on the form led to a drop in signups, because the security seal icon was interpreted by some users as a sign they were about to pay for something. The moral of the ...


6

Here's an interesting fact about people on the net, especially towards e-commerce. Anything that looks secure gives the user confidence It was noted in user testing that if a login form, checkout process, or anything with sensitive information looked secure, it made the user feel safer to proceed. This was done user testing specifically the checkout ...


3

as far as I know trust is a multidimensional construct (covering the dimensions of competence, benevolence and integrity) and therefore quite hard to grasp. That could explain why I couldn’t find any research related your particular question. With regarding to any UX related topic that hasn’t been empirically proven I always stick to practically proven ...


2

The trust is not built at the logi form but before! It takes into account the presentation of content, footer of your site and some associations verifying the authenticity. Depends on business you are operating, one of the biggest trust building factor can be simple login form with links to your public domain content. Like contact details with real address. ...


1

That is the risk they are willing to take. I had written an answer on a similar question before. Using funny error messages in Finance. Although it is discouraged in general considering the stress levels of the users using finance related apps, it is the corporate voice that the company creates that matters. I can understand your concerns, and I would ...


1

I see both as possible solutions, though it depends more on your goal. If you're looking to drive better content and currently have people managing all content going in, then you have the opportunity to drive better content. You can do this by offering verification, which is like a status symbol to your users. This helps in three ways: The verified user is ...



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