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In general it should improve perception of security, but user perceptions are a funny thing. Consider example 8 on these surprising AB Testing results. In this instance the security seal on the form led to a drop in signups, because the security seal icon was interpreted by some users as a sign they were about to pay for something. The moral of the ...


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I don't know of any reliable research but: these guys report 33.7% increase in conversion rate after adding paypal. a comment for this article suggests it works. so does this blog. a cautionary note is in this article which is really worth reading if you are to replace current methods with paypal (not a good option - you better add it). But seems to me ...


5

Here's an interesting fact about people on the net, especially towards e-commerce. Anything that looks secure gives the user confidence It was noted in user testing that if a login form, checkout process, or anything with sensitive information looked secure, it made the user feel safer to proceed. This was done user testing specifically the checkout ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


2

It seems to me that your own question is contradicting itself. Namely, you say: Adding Paypal would replace our card details and address boxes with a link through to PayPal offering them a simpler (and faster) way to pay. But then you ask: Are there any studies which show adding another payment processor (Such a Paypal) increases UX by speeding up ...


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I'd have to agree with A/B testing this one. It depends what your audience wants to see or what they expect out of your company. For instance, at Autosend.io we tested a personal photo in the signatures of our blog posts with a personal email and we tested it in our feature box where users subscribe to our blog. Although human photos have high conversions ...


1

Adding paypal and keeping current debit/credit cards available won't decrease it, worst case scenario people won't choose it and stick to what they know. Yet, I always choose paypal when shopping because I can use it internationally. Last month, I was in the US and wanted to do some online shopping, I look up in google sfor some stores and some pages didn't ...



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