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35

In general it should improve perception of security, but user perceptions are a funny thing. Consider example 8 on these surprising AB Testing results. In this instance the security seal on the form led to a drop in signups, because the security seal icon was interpreted by some users as a sign they were about to pay for something. The moral of the ...


6

Here's an interesting fact about people on the net, especially towards e-commerce. Anything that looks secure gives the user confidence It was noted in user testing that if a login form, checkout process, or anything with sensitive information looked secure, it made the user feel safer to proceed. This was done user testing specifically the checkout ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


2

I'd have to agree with A/B testing this one. It depends what your audience wants to see or what they expect out of your company. For instance, at Autosend.io we tested a personal photo in the signatures of our blog posts with a personal email and we tested it in our feature box where users subscribe to our blog. Although human photos have high conversions ...


1

I see both as possible solutions, though it depends more on your goal. If you're looking to drive better content and currently have people managing all content going in, then you have the opportunity to drive better content. You can do this by offering verification, which is like a status symbol to your users. This helps in three ways: The verified user is ...



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