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From NNGroup: Users pay close attention to photos and other images that contain relevant information but ignore fluffy pictures used to "jazz up" Web pages. The bottom line is that real photos from a company show a user what a company is all about, and they appreciate that much more than seeing stock photos of generic "good looking" people at professional ...


I also found this article talking about why you should avoid stock photography: http://www.intechnic.com/blog/why-you-should-never-use-stock-photography-on-your-website/ The article illustrates several good points, which I'll try to summarize in case the link ever dies. Original photography benefits you by Presenting/Controlling your vision Having ...


Just a comment first: they're all "real people", the difference between both scenarios is one of them is staged and with obvious models, while the other is just casual. If you use the same "beautiful" people in no staged, casual scenarios, they will turn "real". The above is because this difference is fundamental in the answer, which has several different ...


The UX answer would be "don't lie to users". If you're showing a photo of an employee, show a photo of that employee. Now marketing, on the other hand, may disagree.

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