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In general it should improve perception of security, but user perceptions are a funny thing. Consider example 8 on these surprising AB Testing results. In this instance the security seal on the form led to a drop in signups, because the security seal icon was interpreted by some users as a sign they were about to pay for something. The moral of the ...


Here's an interesting fact about people on the net, especially towards e-commerce. Anything that looks secure gives the user confidence It was noted in user testing that if a login form, checkout process, or anything with sensitive information looked secure, it made the user feel safer to proceed. This was done user testing specifically the checkout ...

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