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34

In general it should improve perception of security, but user perceptions are a funny thing. Consider example 8 on these surprising AB Testing results. In this instance the security seal on the form led to a drop in signups, because the security seal icon was interpreted by some users as a sign they were about to pay for something. The moral of the ...


12

The stats seem to indicate yes, people trust anonymous reviews and testimonials. Some great stats about social commerce (which this sort of is) are at Power Reviews' Social Commerce Stats page. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are ...


11

Good Design In general, having a well designed site will give a sense of security. If the site looks like has been thrown together in a couple of hours, it is not going to inspire much trust in the user. Compare the 2 sites below, which looks more trustworthy? Trust Icons You can also increase the appearance of trust by adding icons related to security. ...


8

The Wikipedia page on Trust Seals has a section on "criticisms" where they mention McAfee, but not Norton. They also provide a link to a 2003 paper by Atticus Evil et al. titled "On trust in the internet: Belief cues from domain suffixes and seals of approval". An extract from their abstract follows: Students and non-students differed in their trust of ...


6

Norton Security Verification is an old product from Verisign rebranded by Norton. Make sure to understand which seal you’re buying from them. A Norton Secured Seal is only shown to users of Norton Internet Security, Norton 360 and Norton Safe Web Lite in their search results pages. Sites that display Norton Secured Seal use VeriSign SSL or the ...


6

Here's an interesting fact about people on the net, especially towards e-commerce. Anything that looks secure gives the user confidence It was noted in user testing that if a login form, checkout process, or anything with sensitive information looked secure, it made the user feel safer to proceed. This was done user testing specifically the checkout ...


5

I don't know of any reliable research but: these guys report 33.7% increase in conversion rate after adding paypal. a comment for this article suggests it works. so does this blog. a cautionary note is in this article which is really worth reading if you are to replace current methods with paypal (not a good option - you better add it). But seems to me ...


4

While your research has come up with good parameters,I also recommend looking at best practices in inducing trust for an eCommerce site.Given below are are some recommendations on how to build the trustworthiness of your site Using Trustmarks : Trustmarks are symbols and certificates which assure the user that the site is verified and secure. However the ...


3

If the CEO is someone I can relate to, think is funny or important figure who make substantial contributions to help organizations, then yes. If the CEO is a family member or a friend, then yes, but she would probably not be friend or family member to the majority of others. If the CEO is funny, like Conan O'Brian or Will Ferrel. If the CEO acts like ...


3

I certainly think that putting your face against your product is good trust signal - it shows you're not afraid to be publicly associated with your product - that you're willing to stake your reputation on it. In the IO example, the CEO is not only showing his face, he's making a point of being available to his customers via email - another strong trust ...


3

Corey Rudl did some testing on this years ago, and found that (back then) anything that looks like it's a verification in the checkout process increased revenue. But then again he also is responsible for a lot of those dodgy single page websites. My unsupported opinion is that anything other than a reputable SSL certificate is no longer needed since ...


2

Both Richard Tan and FrankL's responses are great. I'd like to also add that something I've always found to reduce 'online safety paranoia' are simply: Including a friendly spinner to indicate page loads or server requests. I find users are easily agitated if they find themselves sitting and waiting for too long on a site where they are still deciding ...


2

The key word here is Business to Business meaning that both the buyer and the seller does this in their profession. From the buyers view, having Case Studies at the web site builds credability which is even more important than prize. As a buyer you are responsible and accountable for your actions, and you need to verify that your choise in vendor is correct. ...


2

I work in the central team of a corporation operating in 60+ markets and we have consistent feedback from local marketing teams that in countries with a low level of English as a second language that .com is a less preferred to the local equivalent (.fr, .es, .it etc). This is because users have been 'educated' that a .com on a SERP or elsewhere is less ...


2

I'd have to agree with A/B testing this one. It depends what your audience wants to see or what they expect out of your company. For instance, at Autosend.io we tested a personal photo in the signatures of our blog posts with a personal email and we tested it in our feature box where users subscribe to our blog. Although human photos have high conversions ...


2

Personal photo is just an element, which increases trust. But it is deffinitely not enough to put a photo on a page to increase registrations. The elements of trust on CustomerIO are: professional looking design and simple interaction contact phone number photo in non-official style of a (presumable) real person behind the site (no ties, no status ...


2

It seems to me that your own question is contradicting itself. Namely, you say: Adding Paypal would replace our card details and address boxes with a link through to PayPal offering them a simpler (and faster) way to pay. But then you ask: Are there any studies which show adding another payment processor (Such a Paypal) increases UX by speeding up ...


1

I see both as possible solutions, though it depends more on your goal. If you're looking to drive better content and currently have people managing all content going in, then you have the opportunity to drive better content. You can do this by offering verification, which is like a status symbol to your users. This helps in three ways: The verified user is ...


1

Adding paypal and keeping current debit/credit cards available won't decrease it, worst case scenario people won't choose it and stick to what they know. Yet, I always choose paypal when shopping because I can use it internationally. Last month, I was in the US and wanted to do some online shopping, I look up in google sfor some stores and some pages didn't ...


1

It's a very specific question, and will require a unique solution. It doesn't appear that you've weighted your 4 criteria, and you've stated that you can't actually deploy the entire solution - so I'd focus on PAD testing with specific questions related to each of your 4 criteria. Because of the limited amount of data provided, results for factors #2, #3 ...


1

Testimonials and case studies are inherently very different things, in that one is very subjective or emotive, and the other (should be) more objective. That should be a big part of why you choose one over the other. Lets say that it is a website about a music festival. Hearing testimonials of what other people thought of it and how they had an awesome ...



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