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15

If a trial required me to enter these details before beginning the trial, I turn the other way and would not use the product at all. There is no good reason to gather these details in advance other than to increase the chance that the user will forget about the trial and get an automatic bill. I have all too often installed trial software and forgotten about ...


7

You don't want to constantly ram it down their throats that they're using a trial version, you know they're interested in the product already because they've downloaded the trial, so just gentle reminders to them are more than sufficient. You don't want to annoy them and have them delete the trial because they're being constantly reminded they're using a ...


6

Here's how we do it in Handcraft: See the bottom right. I showed the entire screen so that you understand how it is positioned relatively to everything else. I used a white box to stand out from the blue/gray background. I used blue text because it blends in with the other blue links on the page. I used a small, unobtrusive button that nevertheless ...


4

I use what I call the "37signals approach", which basically means I copied what they do. But only because it makes so much sense and is really user friendly: You can sign up for any plan and the paid plans require your credit card info Each plan comes with a 30 day trial that you can cancel at any time With unpaid plans, a week before the trial expires, ...


4

I think your frequency is good, as long as there's an option to reduce that amount. That's strictly for the frequency, though. My advice to you would be to NEVER send an email saying "hey, your trial is about to expire!" - this would be a wasted opportunity to take your users through some tasks that may be interesting to them. Tell them about a feature they ...


3

I have an example of similar distribution practice. Distribution of my client's 30 days trial software includes some steps: Trial downloading and installing. Mandatory registration at first run. Obtaining patch for unlocking trial software via email, which was specified while registering. After analysis it became clear, that all the steps worked like ...


2

If you want your users to love you, you would ask for their confirmation before charging. If you want to run the type of website people learn to avoid, charge them without warning. An OK middle ground is to warn them a couple of days before with an easy way to opt out. Have a read of http://wiki.darkpatterns.org/Home


2

In sofware I usually see the following solution for showing 'Trial' period: Welcome screen with a counter and/or progress bar showing how many days are left of the trial version + button to register/order product Days left of trial version should be shown in the header if you want your users to see it (if it is not so important you can go with the footer ...


2

This has nothing to do with how you feel about this. It has everything to do with what works better for your business. I run a SaaS myself, and we require a credit card upfront to enter our 30-day free trial. For some services, no credit card upfront works really well. For example, business to business software where an employee tries it out and then goes ...


2

A free trial can add considerable value to your product. Free is never gratis. What you get in return for free is valuable attention from the people you care about. Though you have to make sure that the limitations are clear and that there's more value to be had when they pay. Also bear in mind that even a free product must have some value. After all, ...


1

"pricing psychology" is sure to be involved since money is quite rooted on our minds, although it may not be relevant on your situation; we can't tell for sure because we don't know your company, product, users, appearance of the product time of trial and pricing, so we leave that aside for now. In the technical world, there have been lots of examples of ...


1

Firstly, having a credit card required at sign up is usually done because it is more effective at getting people to become paying users. If you have someone only fill in their credit card details at the end of the trial, you are creating an additional barrier to becoming a paid user, as they have to now make two distinct choices a month apart - one to ...


1

Don't forget ... negative option billing isn't always a dark pattern. Some use it as age (or residency) verification. Others claim to use it as verification when verification is unnecessary, and others use both. Some examples: Netflix uses pre-authorization to ensure the videos have been licensed for broadcast in your region. The bill will come if you ...



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