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Comments on Original Design My thoughts are the following: Distance: For distance, maybe you want a more neutral image. Your icon currently suggests that the person will be cycling to the location. So something like this might be better: http://www.solidview.com/content/images/tips/distance-icon.jpg Weather: People commonly associate weather with a ...


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I want the same user experience that I'd get from a knowledgable real-live seasoned traveller working at a high street travel agent. I want to be able to enter my details once. Exactly once. Not more than once. Not even twice. Just Once. I want to progressively give more information to narrow my choices, but I never want to feel that I might be losing out ...


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Things that come to mind for a travel booking website is that most people come there with unrefined questions and don't want to complete a full booking on the first attempt. They need to check it with other people, or find out if they can actually have those dates from work, etc. For the unrefined questions, one thing is the fuzzy logic mentioned by ...


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What's the purpose of the travel site -- business travelers, golfers who travel, families, singles? That's another way of asking, "Who is the audience?" If it's a specialized audience, skew for their particular weltanschauung. If it's a general audience, use generally accepted geographic divisions -- the UN, wikipedia, etc.


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You have researched and discovered the answer to this already with your A/B testing. I would conclude that there is no benefit from the left location to the right (depending on length of A/B test and the amount of eyeballs that have seen both layouts). If you are still uncertain about this, do some quick usability testing. Write a scenario question along ...


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While I am not a big fan of skeumorphism as a tendency in design, I think it should be used as a tool whenever needed and this is the case you should do so. The travel cards within the app are equivalents of the physical travel cards. AFAIK, one user does not have many of them, so there should be no need to worry about how to pack 20 of them within one ...


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I think you are going to need more than just country/state/region IA, because people have many different reasons for travelling, and might be at various stages of planning when they hit your site. For example -- If Sally is interested in historic architecture (or hiking, or wine tasting) but doesn't know where to look, a geography-based IA won't be helpful ...


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Its one of the kind of Classic conventions, people are used to see the search bar on the right side. so its hard to see the quantitative difference .



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