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I believe there are two different situations here, User is not logged in ---> Very important User is logged in, and wants access or change information ---> Less important When your user is not logged in yet, focus on trust, benefits & login: Show them they are on the right side (Logo & brand-coloured top bar) Give them an easy way to log in ...


It is still important on a mobile site for it to be clear to the user what site they are on. If you look at the mobile version of any major site, you will see that they all still display the site name at the top. As far as screen real estate goes, it doesn't have to be big. And it is fine if it doesn't stay visible once you start scrolling down the page. ...

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