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The reason for specific typographic styles (ALL CAPS, Some words Caps, etc...) with regards to heading, title, button, breadcrumbs, and other related materials is due to the mandates of the manual of style that the organization is using. As Dave references, the Chicago Manual of Style is one of the most popular reference tools as they have been around for a ...


I researched the site with the most unique visitors to see if I could find a consistent pattern. 1. Facebook uses ALL UPPERCASE rarely in place of column header rectangles 2. Facebook capitalizes only the first letter of all the words in a field label 3. Facebook capitalizes the first letter of important words In almost all cases where a full ...

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