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Assuming your product description is in paragraph format, consider copying how blogs cut off blog article into an excerpt or search results. Figure out how much of the description (approximate character count) needs to be there for the user to get the gist of the product. Then trim forward to the end of the last word within the limit. Here's an example ...


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It’s always better to create a text for this purpose (which I recommend if it involves selling a product). But if that involves too much work and you prefer to do it programmatically, create a script that can cut text off at different levels. It should first look for a paragraph ending, then a sentence, then a part of a sentence, then a word and at last ...


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The reason for specific typographic styles (ALL CAPS, Some words Caps, etc...) with regards to heading, title, button, breadcrumbs, and other related materials is due to the mandates of the manual of style that the organization is using. As Dave references, the Chicago Manual of Style is one of the most popular reference tools as they have been around for a ...


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I researched the site with the most unique visitors to see if I could find a consistent pattern. 1. Facebook uses ALL UPPERCASE rarely in place of column header rectangles 2. Facebook capitalizes only the first letter of all the words in a field label 3. Facebook capitalizes the first letter of important words In almost all cases where a full ...



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