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The stats seem to indicate yes, people trust anonymous reviews and testimonials. Some great stats about social commerce (which this sort of is) are at Power Reviews' Social Commerce Stats page. Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are ...

The key word here is Business to Business meaning that both the buyer and the seller does this in their profession. From the buyers view, having Case Studies at the web site builds credability which is even more important than prize. As a buyer you are responsible and accountable for your actions, and you need to verify that your choise in vendor is correct. ...

Testimonials and case studies are inherently very different things, in that one is very subjective or emotive, and the other (should be) more objective. That should be a big part of why you choose one over the other. Lets say that it is a website about a music festival. Hearing testimonials of what other people thought of it and how they had an awesome ...