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The history of the term "Above the fold" comes from newspapers where the articles at the top were most visible when the newspaper was folded. To quote this Wikipedia article Above the fold is the upper half of the front page of a newspaper where an important news story or photograph is often located. Papers are often displayed to customers folded so ...


It comes from newspapers which are folded in half. Above the fold refers to content that is visible without unfolding or turning the newspaper over to see the 2nd half. This term was adapted to websites and their content that is visible without scrolling. Here is a picture of a newspaper. Everything you can see is above the fold.


It's from print newspapers; back in the day when broadsheets were more common, they were usually presented folded in half vertically, so the most important part of the front page was the portion "above the fold", which is the first thing most people see when they see the newspaper. Analogously, this is the first part of the website you see when a page loads, ...


Well, perhaps obviously, professional suggests more suited to a working environment than a home environment, and premium suggests superior, perhaps an enhanced or more luxury alternative. Rather than limiting yourself to 'Professional' or 'Premium', you could come up with a word that expresses the advantage of the commercial version. e.g. speedy, ...


First leave the text, and focus on the color- Principle: Use alternative color and Make the button big. Second, come back to the "call to action" text- You should be transparent with your customers. The simplest text should convey "Subscribe to product alerts!".


It's not 100% clear from your question whether the product exists yet. Register your Interest would be good if you are collecting leads for a product that doesn't exist yet. Request a Quote is pretty standard if the product exists, but further contact is required for the sale. However, it implies that the price is unlisted and negotiable. If the price is ...


Choice/Choose. (Which is in fact the keyword some languages have used for this operation.)


I'd just call them decision-junctions, that metaphor should convey the meaning to non-programmers. Also consider,: Junctions, road forks, choice forks, forks, etc.


I think the important thing to communicate here is that there are multiple branches (unlike most other rules that are yes/no true/false). I would call it something like multi-value switch or multi-value branch. I don't know what your exact use case is, but the system you describe sounds pretty complicated, requiring some learning on the users's part. So, ...


If you take the MS Word example, when creating new document it gives you the option to choose blank or from available templates. You can slightly change this to say 'blank' or 'copy from existing record'. Hope this helps.


After much consideration, our team decided that the best option was to ditch the idea of a button altogether. Instead, in the dialog for creating a new record (which we already had), we now have a field for allowing the user to pick a pre-existing record to copy. In this dialog, we are using the term "copy" to describe what is happening.

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