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The term that comes to mind for me is overflow, like the CSS property I would say something like "cell overflow" or "overflow on hover" Additionally: "popping out" or "surfacing" (cell) content(s)
Personally I would go for an Office style approach / Career style approach - as the majority of people would understand this. You start at the bottom of the ladder and have to work your way up - getting benefits etc as you go along. I got the idea from the TV series SUITS a little - I have to admit. You start off at the ground floor and have work your way up ...
Designing in an enterprise setting, we frequently distinguish between "Administrators" and "Business Users", the latter meaning users who do not change system settings, but rather pursue business goals with the help of the system. Needless to say, Administrators are Users as well, and usually we talk not of Business Users (because the category often is too ...
I'am using 'public' as a namespace for non-logged-in users.
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