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Format of the survey should be emphasized on getting more information about attributes of the users, rather than just getting some opinions. Your questions should always be focused on getting the basic information like "how do they get their tasks accomplished?", "What are their pains and frustrations?". Surveys just asking opinions are of no-use, as users ...


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I don't think a free text field will work: It takes a lot of effort by the user to formulate a meaningful, detailed response, and they are unlikely to put that effort into a survey just to get a coupon. You would probably get brief, very general answers like "I'm here to place an order" with this, too. Even if they did put in useful answers, it would ...


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instead of using hover (because it's not feasible for touch), I suggest you should implement something like a wizard. Going step by step, the user knows exactly what (s)he is entering. The benefit: You can create hotspots, wherein you can highlight buttons with colour schemes for a few seconds before making them neutral. This way the user will only see ...



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