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If I recruited more normal people "off the street", would the usability issues uncovered still hold? What might I be missing from a more representative group of users? Some would. Some would not. There are some issues that are pretty universal. If the text size is too small everybody will have problems reading it. If phone number field forces you ...


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This is interesting because I am doing exactly the same thing! I have to do mine on Friday. This is my basic agenda Explain what UX design is What makes good and bad UX? I then go into some design rules I use, such as consistency, accordance that kind of thing. Doing a join in session where we critique a UI and suggest improvements. Show some Good UI ...


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For an one-hour general introduction, honestly I'd put good time on hodge-podge of recent neuroscientific studies, peppered with some anecdotes and classic examples of good / bad design. The time should be enough to also discuss a hands-on example, either taking apart something most people in the audience know, or a compelling "daily work" example. ...


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In my honest opinion, it is best to test the app on a set of actual to-be users. This must be backed by administration. On the other hand, if the corporate mechanics are in they way, I'd personally find a to-be user and befriend him/her to do it on I-scratch-your-back-you-scratch-mine basis. In any case, the tester must be familiar with the business logic ...


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You are mentioning Personas as well as Target Audience in the same breath, but they are slightly different. Target Audience (used by marketing in order to separate customers into dedicated groups for selling effort) are mainly distinguished by demographics sometimes with income sometimes with behaviours and lifestyle too Personas (used by software ...


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Personas are no holy grail. They sometimes help, but they have as many pitfalls as advantages. If they don't feel right, dump them. My take on user modelling is that every situation calls for its own framework. Sometimes you can describe your users in three basic categories. Sometimes you want a matrix that combines attributes. Sometimes you want to ...


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What topics should one cover? What do you want the audience to get out of it? Where is the audience now? I spend quite a bit of my time getting dev and ux folk to play nice together. I generally have three approaches depending on the context: 1) Find the biggest pain point in the way they're working together now and try and fix that. For example if ...


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Captain and Peterchen have given really good answers.Here is how I would structure it Give a Brief introduction about User experience and mention it with how it has changed the way software is perceived and how it can make a huge difference in sales as well as effective adaption (The use cases of Apple and the $300 Million dollar button (Amazon) would be ...


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The idea is to find the different kinds of users so you can develop personas. To do that focus on the value your product provides to different people. For example if one persona is a very busy person living in a non-English-speaking country with relatively poor/flaky 3G connectivity and not much time to use any app (much less yours), that can help you tune ...


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It’s not clear your question, but I can say that the UX goes way beyond design, it can and it will impact even your product functionalities. Is the app for a 9 year old girl or is it for a 40's non-savvy executive? Can you see the variables? The UX is not only about design; remember that. It's quite hard after the product is done; you try to fit it on a ...



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