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Not always, especially with self funded startups. They just don't have the resources/money/manpower to do so. I've worked with numerous startups for developing their apps and most of them stray away from sending surveys to potential customers. Infact the reliable information for the design specs comes from company's own resources(people in sales, marketing ...


If you video users (webcam on top of screen) and use screen recording software with a 'screen in screen facility to record the two feeds together then you will have a recording of users facial reactions as they complete tasks. This will give you a broad brush guide to their emotional reactions from their facial expressions. Lots of stressed expressions ...

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