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The generalized typography rule being applied is to avoid attracting visual attention to specific words or letters in a sentence because that slows down reading and comprehension by distracting the readers limited attention from the entire piece of writing. Anytime SOMETHING is larger or darker in a paragraph it encourages the eye to skip ahead to the bolder ...


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Ascenders and descenders of lowercase letters make them easier to differentiate than the blocky shapes of uppercase letters. The same is true when applied to groups of letters as they form words and blocks of text. And is also true when applied to numbers. The string of text you've shared looks especially awkward as it includes a mix of symbols '/', codes ...


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I like to compare old-style numbers to lowercase, and new-style to capitals. Some typographers even talk about 'lowercase' and 'uppercase numbers'. To my eyes, using UPPERCASE in the middle of a sentence seems odd, also when using numbers in the text. old-style numerals just 'flow' better with the rest of the lowercase letters in a sentence. When available, ...


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Old style figures are used in titles and paragraph text. According to Fonts.com old style is suitable for title and paragraph text due to the fact that this gives the text uniform look. The 'modern' style numbers should be used for tables and graphs, since these modern numbers align better when used in these contexts. There are fonts that support both old ...


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Some fonts just emphasize style and uniqueness over practicality. What you call "jarring", others might call "different" and "attention-grabbing". Many fonts are far less practical than this one. Obviously, the vast majority fonts don't use this feature, and it is not a good choice for displaying large volumes of text. But it may be useful as a stylistic ...



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