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The bad news: In almost all businesses UX doesn't ultimately control the customer experience (the entire business does), and a huge part of our work is finding ways to create good user experience while also satisfying "internal customers" (management, marketing, etc). In that sense, the "User" in UX includes both your internal and external customers. ...


Logically, you could demonstrate that the gains in brand-awareness are negligible -- things that do instant-feeds captivate user attention for a whole 3 seconds before people move on to the next thing. You could also make the case that the quality of your product will shine through -- if you are taking shortcuts for brand-awareness then your gains will ...

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