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It sounds like you're on the right track with positive reinforcement, though, it is really hard to encourage people to be pioneers with zero content, zero activity and an unknown wait time. In your specific situation I would suggest giving more options to the user... Here's a little demo of a more generic example Users could click on an empty heart to ...


1

It's worth remembering that while every design/dev decision impacts the user experience, not every decision can be rationalized from a UX perspective. There's no easily-findable explanation by the creators of Instagram of why there's no zooming. Constraints and the Creative Process This is speculation, but it's based in logic. Instagram is a tool that ...



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