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Require a phone number. Think of your persona, Harry. (Taking some liberties here by making up your persona for you.) He is married, with two young children. He already has a girlfriend on the side, but she is getting demanding, so he wants to dump her, but not until he has identified a suitable replacement. He downloads your app and registers for the ...


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Disclaimer: this is purely speculation. Perhaps it is due to the differences in a user's barrier to entry. A website requires far less commitment than an application. Downloading an application can be seen as an indication of a certain level of interest, whereas a website more easily allows a user to only express a temporary commitment as a fleeting ...



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