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This is part psychology, part UX, part Marketing. Our friend above already provided good starting points around Social Theory and Activity Theory. Besides, this academic paper about "Identifying the Optimal Number of Claims in Persuasion Settings" is a great read. Regarding UX, I did my fair bit of research last year while working with a few startups ...


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Sharing, inviting and suggesting are all social activities so I'd would start with broad strokes from Social Theory and Activity Theory. In addition you could check studies on marketing and how / why people suggest products to each other (word-of-mouth is known to have an effect on how people review the product, for example). There is one Finnish article ...


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After the blog article text would be a suitable placement. I see absoultely no reason why a user would commit to sharing an article without reading it first. It's like watching the opening credits to a film, pausing it - then asking the audience to write a review. Intersecting the content flow would, in my opinion, further reduce the chance for the user to ...


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Rather than detracting from the reading experience, could you have a prompt for sharing either on the left or right of the article? I'm not a fan of this approach as it can have issues for the UI, especially in JS disabled environs etc. however it keeps the article free from clutter, doesn't interrupt the reading process and allows sharing from any where in ...



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