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Network effects become obvious as you see your own network in the system grow. Give them reasons to play with User X. Some of these may not apply/may not be allowable depending on your game, but: If the game is competitive, share the top score or last score. If the game is cooperative, share the name of the last teammate they played alongside. Include ...


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1. Prove your app is awesome This may be obvious, but it's the critical first step. Before asking anyone to risk their social capital, show users why their friends will thank them for the invite. Let them enjoy something about the experience, build rapport with them, convince them that it's going to be fun with other people. It also doesn't hurt to build ...



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