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Instead of having multiple back to top links (one per product), I personally prefer to use just one Back to top button, whether it's text, an arrow, or both, and code it to appear as they scroll down. It's always in a fixed location, usually at the bottom right corner of the screen. Then when they click it, with jQuery it smoothly scrolls back up to the ...


Chartbeat, a data analytics provider, analysed data from 2 billion visits and found that “66% of attention on a normal media page is spent below the fold.” Heatmap service provider ClickTale analyzed almost 100.000 pageviews. The result: people used the scrollbar on 76% of the pages, with 22% being scrolled all the way to the bottom regardless of the ...

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