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Let me provide you with insight of Multichannel as its just an antonym to the Cross-Channel term. Multi-channel is a way of delivering services that allows users / customers to interact with the system through a number of different channels and enables successful completion of tasks through any number of these in complete and discrete fashion. The typical ...


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Content First One of the biggest things to consider is what can stay and what can be removed or adjusted, at each breakpoint. Smashing Magazine was the first to take the approach of leaving behind (fully hiding) some ads when it doesn't fit into the breakpoint. With the mobile first strategy, Content is King. Most ads are sold on a Cost-Per-Click or ...


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When referring to responsive web projects, I assume that it is in reference to designing for different channels of access for the user. This could be in terms of the device and viewport that the designer needs to cater for. When referring to cross-channel web projects, I take this to mean either one of two things: Projects that involve adaptive or ...



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