New answers tagged qualitative-analysis
Ethnography traditionally involves long-term observations of a culture, and Action Research is understood as when you want to invite research into your actual project. I think for your research environment setup, especially if you have a specific project, demographic study, focus group, etc., you are leaning towards Action Research instead of Ethnography.
On the UX side I typically have the following principles: don't listen to the feedback, look at the problems users share listen to solutions offered but make sure that whatever is used follows the principles of the product goals organizer user feedback so each piece tells a complete story so the analysis is comprehensive Putting my product management hat ...
From my experience, for in-person research, you should analyze the results of user interviews or tests as soon as possible, using the notes you took during these interviews/tests and revisiting audio or video records based on the notes. (It helps to annotate important notes with a time stamp.) You can link to summaries, notes, or recordings from the analysis ...
Top 50 recent answers are included