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Reminds of this TED talk on simplifying complexity http://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity?language=en Sometimes, the complexity is a plus. You can create simplicity from it. It depends on your goal/situation/purpose. Sometimes, you can deem information is redundant and rightfully so. Other time, you MUST present all of ...


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Yes. I agree with this. Let your objectives/goal define the way for beginning. If you want to increase more users from a particular demographic, begin with researching WHAT that demographic needs/is attracted to. If you want more sales, research techniques for increasing sales and keep an eye on your numbers. Entering the UX redesign process with goals ...



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