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How Do Users Perceive This? People are uncomfortable being forced to take action. (It triggers the reactance response.) When a user is forced to take a specific action to receive information they have normally get "for free", it will create animosity. There is an Amazon discussion with many users who find the "Too Low to Show" implementation to be a ...


It's obviously a dark pattern to help engaging with the user. Even though Amazon tries to justify the situation, it feels like a cheap excuse; transparency is paramount in commercial transactions. I can't think of any reason to hide the price from the user; only for some mysterious interest of the company. And when you set the interests of a company before ...

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