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A persona is content more than anything. A word document is usually more than enough.


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There are two things that you should remember about personas: They are designed to generate empathy with the user. They are poor user models (since they focus too much attention on single people), but they evoke a human response from people in the design team. They are tools for creating a good user experience. They are meant for the whole team. Personas ...


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Personas should be created using demographics of users who are going to be using your product. Basing them off of information gathered but surveying, information from Google Analytics, etc would be best. http://uxdesign.smashingmagazine.com/2012/01/10/it-works-for-you-a-user-centric-guideline-to-product-pages/ If you are looking to how to create a persona ...


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There are apps like Mariner Persona that give you a form to fill out. I've never used software like that though because they make you fill in stuff like height, weight and eye color, irrelevant things. I normally create a scope of information relevant to the project I'm working on. Demographics, professions, hobbies, ethnicity, etc. Then I use a program ...


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I do not agree with the linked article. If that designer (Paul Farino) finds archetypes more useful for his work, that is his choice. This is how I like to work: I create a set of user personas - usually less than 5, and label them #1-#5 in terms of their importance to the success of your product. The persona looks like a profile of a real person. I even go ...


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archetype Is the common representation of a group, it's basic objectives and motivations, it's usual goals, their typical behaviour. persona Is a specific individual, who has traits from one or more archetypes, but also has specific motivations, constrains, goals, interests and behaviours. Archetype is a more recent word in this area of work, I'm not ...


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I don't really agree with some of the content in the link you have provided. Personas (are not superman) Personas are not fictional per-se. A good persona will be heavily based on empirical research though their bio and photo may be fictional. This is to conceal the identity of the research participants. Regardless, the fictional part is intended to make ...



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