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Yes, there is. It is based on how many different types of users/roles that you want to cater for, and that is based on how many different types of behaviours that are either mutually exclusive or has enough difference to impact on the design of the application. If you answer no then it feels like you can go down a rabbit-hole where you create personas for ...


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The two personas that you suggest represent the two extremes of a specific scale - the skill level scale. In reality we deal with many more scales that affect the design - goals, motivation, computer literacy, general education level, domain level expertise, frequency of use etc. That without going into domain-specific scales. For some products this will be ...


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It seems as though you guys took personas a bit too literally with the concept of User-Centered Design and tried to implement personas into your web application. In short Personas seem to help designers and other stakeholders empathize with different types of users. A good place to start to learn about personas is this Smashing Magazine article. In short ...



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