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You can find some good pointers on organizing and developing personas in About Face 4. I am going to summarize it here along with inputs based on my personal experience. Developing and Organizing by Behavioral Patterns You can identifying behavioral variables and then relate them to the subjects. These, in turn, depend on factors like activities, ...


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Aurora Bedford does a great job explaining personas and their creation and application. A key point that may help you is that personas aren't user groups. Essentially they're an average of a set of data points. Think of clothing designers for the mass market. They have to design clothes that can be sold off the shelf, not custom-tailored for each customer. ...


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The best personas should be viewed as actual (albeit fictional) people and not "elastic users". When it comes to large complex systems with numerous user groups, you've nailed the problem on its head. How do you balance having enough personas for capturing variance within members of a diverse user group in your personas with having a handful of salient ...


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I think it is a mistake to categorize your personas by process area. The value of a persona is in creating a quick reference so that everyone on your product team knows WHO the user is. This is why they are typically casual or fun - to make it easier to remember, for example, that 'Bobby Beginner' represents a group of real people who will benefit from extra ...


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Personas do not need to be limited to smaller-scale products. I would argue that they help with prioritizing features/functions that should be redesigned or even dropped from the redesigned product. Additionally, they can serve as communication tools when discussing design decisions with other project team members. I recently conducted user ...


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I'm doing one now. I work for an enterprise software. Our software seems to be at least 10x the size of yours, however, we are very aware of our user types (types because there are different types of users). 1) the IT people who admin the software 2) The actual user 3) People who view, approve, comment, collaborate on the work of the user (call them the ...



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