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Very interesting topic...and question! Have you been doing research as a part of the UX process for a long time now or are you new to this? and where did you learn about Empathy as it relates to research? Empathy is mostly being able to take away your point of view and to be able to take on another's point of view... which is a flexibility and skill set ...


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Ethnography traditionally involves long-term observations of a culture, and Action Research is understood as when you want to invite research into your actual project. I think for your research environment setup, especially if you have a specific project, demographic study, focus group, etc., you are leaning towards Action Research instead of Ethnography.


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I get passionate about this, so if you want to go straight to the answer you're better off reading III. Process below. I. Preamble We're always building for a persona type, whether that's yourself, somebody else or a group of people. (In When we design, we're trying to systematize a solution to a problem. Therefore personas SHOULD inform and influence ...


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If 2 personas are right handed and 2 are left handed? Center the menu button. If 2 personas see red as danger and 2 see red as good luck? Use Grey for negative and green for positive Did you produce the personas yourself? If yes then you are already on the road to failure. When you produced your personas you already knew what product they where being ...


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There are so many ways that personas are used as part of the design process, depending on the amount of research you have conducted. Instead of listing them all, here are some ideas to help you think how you can best apply the insights for your own projects: Pain points & frustrations - if you have uncovered this in the research, they will then point ...


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UX personas aren't necessarily extensions of marketing personas. They're used for different purposes, composed of different pieces, and they may even represent different people. In some circumstances the most practical thing might be to have a single, unified set, but in some organizations that's neither necessary nor practical. (UX) design personas help ...



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