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I treat personas as individuals who can have more than one task to accomplish on the site. Therefore, they can each have multiple user flows. I just completed a set of personas, each with 4-5 user flows. For example, one persona needs to register for the site, look up claim information, and dispute a claim. One person, one site visit, three tasks. There ...


You user is functioning under two separate personas and each persona has a journey. When they switch persona, the journey switches as well. The challenge is designing the functionality. Ideally, each personas set of tasks can puzzle-piece with the other. Usually this is where a new design pattern will emerge.

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