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I would agree with everyone else - there really isn't a best way to create personas. I don't think it really matters how you make it (pen and paper or digitally) - it's the data and information you put on it from your research that is important. As long as the persona gives you a better understanding on who you are designing for and what their needs are, ...


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There is no "best way", but I can offer a method which appears very often in Persona training: sticky notes. Write all your characteristics on sticky notes Stick them on the wall in front of all of your other stakeholders Argue with everyone as you construct Personas by moving said sticky notes around Wait for everyone to go to lunch, make some final ...


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You don't have to always say yes to new features, nor empathize with them for what they want. Unless you are willing to pay for fully custom solutions, it's unreasonable to think that a company will bend to your will and implement everything for you. Of course, as that company, you want to ensure your user feels listened to, so instead of saying no, you can ...


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Ideally go talk to the customers and see what they want from your organisation. However if you have customer facing people (customer support, sales) you can talk to them and ask them about what the customers want.


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It's human nature to not want to help people that you perceive as entitled or rude. You will clearly not do your most insightful and innovative work with the image of this user in your mind. Instead, strip this user's message to the core requirements and project them on to some imagined user - the persona as you mentioned. And put some depth into the ...


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You don't have to empathize. You just have to understand and be responsive. Anger distorts judgment and causes the body stress. It's counterproductive to get angry yourself. And constant empathy can cause caregiver burnout. "Anger is a choice" may sound great until you start pushing a person to extremes, and everyone has their limit. For you, it may be ...


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Building empathy is not enough. It actually does little to the customer experience unless it is followed up with the right verbiage, tone and a sensible solution to the root cause. As a customer once my initial dissatisfaction is addressed with empathy, I want the rep to provide a solution otherwise all the empathy in the world does me no good. Moreover, ...


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I've found cultivating empathy to be one of the most challenging things in life. When faced with emotional criticism, provocations, or outright hostility, the expectations are that your response will be tinged with insincerity, dismissive, or vindictive in some way, despite being paying customers. In situations like this, you really must be the change that ...


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Understanding and sharing your users thoughts and pain points Become an advocate! Key in this area is conducting frequent usability testing and inviting both users and business stakeholders to witness the process so all the relevant people can identify more forcefully and empathise with end users: Usability testing is sometimes seen as an ...


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Do you need to create a user persona for a personal project that you are going to add on your portfolio? I would say "yes". Because persona are useful in understanding your customer well and so ending up with a good product, whether the project is personal or not. Wearing my interview hat seeing somebody talk about things like persona in their ...


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Yes. Persona development should be part of your design legwork, included as part of your research (even if you are your own client), and part of your thought process. This will help you showcase your work to potential employers as part of your portfolio, which is especially important if the analysis you did ended up somewhere, like in a series of low- or ...



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