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You are approaching the problem from the wrong side. If you try to find out which users can be stuck into a labelled category, you end up with categories mostly useless for UX. The right thing to do is to find out how people interact with your site. If there is a strong difference between the way of interaction, or the user needs, you classify your users ...


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Power user is not a relational entity rather it is an absolute factor because it is completely based on the individual's mental mapping of your site and his rememberance and domain knowledge. It can be relational to you under factors of 'Average order' etc. This is wrong notion to decide power user. You can decide power user by having adabtable design. ...


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The goal of your persona is not to observe users figuring out to navigate your prototype (that's usability testing). The goal is to create a rich description of a typical (but not too stereotypical) user, that can easily be communicated to the team, for everyone on the team to be able to empathize with your users. If you want to use observations, you would ...



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