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Your layout is making users think WAY to much On the surface your layout follows a classic Z-pattern for the eye: Z-patterns are commonly used and can be effective. But to communicate a single message the layout has to follow a narrative. Here's where it starts to go wrong... (Follow along with the numbers in the screenshot above) The Z-pattern ...


1

I intended to express a user who is surprised about the sudden high engagement of his audience. Does the image that you use portray someone who is expressing this emotion? Don't you want that person to be positively happy about it? Does the language and visual styling reinforce that message? Should it be in the affirmative tone with bolder (and/or ...


2

To be honest, the emotion that communicates the picture, at least to me, is of an outrageously shocked angry person. This is something I discussed in another question: if you're going to use emotions, make sure they're unmistakably understandable. With the above being said, the eye goes directly to the angry face, and there's no explanation at all at why is ...


0

I use a simple example to show how visual design can impact user experience, particularly usability. The science behind it has to do with how you are driving the end-user's eye down the page. One of the best things you can do with sites or applications that display large amounts of data is to use Gestalt Principles to create groups of data. Done properly, ...



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