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3

It facilitates reading the text in moderate traffic. If there are other vehicles on the road and you are following at a safe distance, you will read the closer text first as your view of the farther text will be blocked. This allows you to read the full message incrementally. Obviously this breaks down when there is no traffic and you have decent vision, ...


19

In complete agreement with the other answers, but to provide an alternate viewpoint: If you were driving at night, your headlights will reveal the beginning of the sentence before the end.


39

You read as you approach. Theoretically. In reality, levels of visual acuity mean that some people (like you and I) can read the whole block at once. Another reason that painting information on the pavement isn't always ideal. Here's a good visual for how this is designed to function in practice: The trick is (as the image above shows) the spacing of ...


5

I have bad vision. I can see well enough to drive, but if that message is more than a line or two, I won't be able to read the beginning of it before I've passed the end of it. They're written backwards for me.


2

Let's start with why.... Your content is center-aligned today. So as users navigate down the page, they expect the next piece of content to be center-aligned. Today you have a big green, center-aligned button. It's not getting noticed enough. Why isn't it being noticed? Hard to tell exactly without looking at the exact content, but it's likely that: The ...


0

According to Fitt's law: the time required to rapidly move to a target area is a function of the ratio between the distance to the target and the width of the target. You can also consider the Gutenberg's Diagram, but according to research study by Nielsen, this terminal zone concept isn't really that useful, although in my personal experience it works ...


7

Best practice You'll find a lot of info out there about CTA tests and theories. But you're not going to find a whole lot that tells you what to do with horizontal alignment. The reason is, it depends on your design. The norm If your colleagues want to talk about what is more common, then you should align right, as you suggest. This is used more often than ...


0

What will the CTA be doing? Depending on what pressing the button will do will likely lead to a different placement. Such as, if it's leading to another page it can be meaningful to place on the right for a desktop design as most desktop OSs use next/ok buttons on the bottom right. One could argue a neutral centre position can work in most cases.



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