Hot answers tagged payment
14
If a trial required me to enter these details before beginning the trial, I turn the other way and would not use the product at all. There is no good reason to gather these details in advance other than to increase the chance that the user will forget about the trial and get an automatic bill. I have all too often installed trial software and forgotten about ...
14
Reds, yellows and oranges are spotted swifter by the human eye, and multivariant testing typically confirms that call-to-action buttons get the most clicks when they're orange - and by a significant margin. Reds and yellow both do well; greens often come out poorest. Yellow possibly fares a little worse on the web because humans have a harder time resolving ...
7
Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?
I work at an eCommerce website and adding PayPal (though buggy) helped out conversion rates. However, adding a bunch did not.
If you are building a CMS I believe it is best that you allow who ever is setting it up to choose which they want presented to users and to use. They might not want their money split up.
6
Free shipping is known to be one of the most effective marketing tools e-commerce sites have.
Shipping fees can affect the number of items a customer purchases, and they can decrease how frequently a customer makes purchases from the site:
With fees, shoppers will make fewer shopping trips and purchase more goods at a time -- not unlike shoppers who ...
6
From a user experience perspective, I would be frustrated with this restriction. My wife and I share the same credit card accounts and have different user accounts on sites like Amazon for example. I have often purchased things for friends in exchange for cash because they didn't have a card or the credit available. It is a good idea, but in practice could ...
6
We've been telling people to look for the lock in the address bar and to mistrust anything that says it's secure but doesn't have the lock. Any way you look at it, it's going to look like you're phishing and no amount of design is going to help you with that.
That doesn't mean everything needs to be on SSL. Amazon isn't but takes you to a secure server for ...
5
This is a "Steps Left" pattern:
The Steps Left pattern is used when it is critical to maintain the user’s focus throughout the process of filling in data to the system. This is for instance critical in web-shops, where the checkout process is often guided by this pattern. In web-shops, the checkout process is the most critical part of the site, as this ...
4
Do users care about having multiple options for payment providers (paypal vs google checkout, etc.)?
The answer is going to be fairly region specific. For example, if you were setting up PayPal for a site targeted at a country that doesn't have a high penetration of credit cards, you would likely not see much benefit, and you should look at more regional payment solutions.
Most people only care that their preferred method of payment is available, so you ...
4
You have to make sure users entered the correct email address prior to proceeding with the order, otherwise billing information could reach the wrong person or be lost.
Also, just because you need an email address doesn't mean users have to sign up: Should registration be optional on an e-commerce site?
Edit:
If the users need to register prior to ...
4
More often that not, what you have to store is determined by your payment processor and so you usually have very little say in the matter. When you do, the general rule for security is to only store what you absolutely have to. The less information you store, the lower your security risk, and the less information customers have to enter (in general) the ...
3
Without knowing the numbers for the lifetime value of a customer, and the percentage of people that do give you new credit card information, we can only offer generic advice.
Ideally you should make sure that there is something in it for your customer. Something like giving them a month free service if they update their credit card details within the next ...
3
I recommend reading this excellent case study of how Evernote got its customers to pay for its service which was initally free. To quote the article
But according to one hugely successful startup which operates under
the Freemium model, Evernote, converting free to paid is all about
engagement.
"The easiest way to get a million people to pay for ...
2
I think the payment button in an e-commerce shop should reflect the main colors in the branding.
ex. If the logo is purple with white then the payments/purchase button should be along those lines. This way if the user "likes" the brand then he'll "like" the button too...
But yes, red/orange creates more emotion than other colors in certain type of ...
2
Others do not for whatever reason - too long, got accepted to another school that doesn't accept the application, gave up, etc.
For me, this is the heart of the issue. To make them pay up-front is a business decision that raises some interesting questions/issues.
Paying up front tells the user they should not start the process until they are sure it ...
2
Put simply, its bad practice to be accepting money from a user if you have no way of crediting them.
If you accept payment and dont know that their email address is genuine then I guarantee two things will happen...
1) There will be customers who enter a bad email address, pay some money, and then never reap the rewards of their purchase. There will be a ...
2
If you want your users to love you, you would ask for their confirmation before charging.
If you want to run the type of website people learn to avoid, charge them without warning.
An OK middle ground is to warn them a couple of days before with an easy way to opt out.
Have a read of http://wiki.darkpatterns.org/Home
2
The only question here is whether or not you want unverified users accessing your app.
From a UI perspective, you always want to move the user to the application as fast as possible. All the email confirmation is good for is verifying that you have a human being that you can communicate with at a later point. So in this case, move them along to the app and ...
2
Where you show the delivery fees shouldn't change based on your payment method, and any incentive should be shown at the same time as the delivery fees.
You should show the delivery fees as soon as you have enough information to calculate them, which would usually be after you have a shipping address. You should generally try to keep related information ...
2
From a user point of view, I still have friends who are scared of using their credit cards online; I usually more than gladly offer my credit card details because I get reward points on my card, so for example on Apple's site my credit card has been used by four different users. Had the restriction existed, the merchant probably wouldn't have had the same ...
2
The answer depends on what you mean by "voucher code".
Is this a one-time-use code like a gift certificate, or a code that can be used by many different people?
If you're talking about a one-time-use code (Gift Certificate)
If you're designing codes to be used only once, it may be likely that people are very often using a code in conjunction with the ...
1
Since you have the credit card information, you have the expiry date. A month or two, before their cards are about to expire, you might want to send them an email saying "Hey, We noticed that your blah blah credit card is about to expire. We wanted to remind you to renew it or change the payment method since we feel sad when you do not receive our service". ...
1
I would suggest having the voucher code before the log in/create account step. This gives the users the opportunity to confirm the voucher code is valid before the process of creating an account. Users may be dissatisfied if they complete the process of registration only to discover their voucher code is invalid. For example, many pizza delivery sites allow ...
1
I'd say giving more options is a better way. By this you tell to the users that actually what you offer them extends, and this triggers better perception of what you offer them.
However, there are also downsides of this approach, especially when you offer too much at the beginning. If you do, most users may find the basic version satisfactory enough, so ...
1
If that is the case, you want the customer to think of the price in terms of points, not in terms of currency. If they think in terms of points, they will be more likely to spend them, and I take it that is your goal.
So ignoring the poor layout here, I would rather have something like:
Price....................980 points
...
1
I suggest to communicate to these people and ask them about how they actually understand the process or purchase at the moment. I.e., you may ask them to describe the process step by step, and provide more details on how and why they choose a certain payment method, etc.
I believe it will help you to understand why your users behaves that way. After that ...
1
I think that the overlay warning message would not do any good to the user experience.
Firstly, once the filled out details are overlayed with the warning message asking you to check the details the only way for a user to check them is to close the warning by clicking cancel. Which could be interpreted as canceling and erasing all of the details the user ...
1
Will you be offering refunds to people who have paid, but did not complete the application? If so, this will increase the complexities of your systems and perhaps even incurr more costs (credit card refund costs, charge back fees).
Asking for payment or even just credit card details upfront can be a turn off. See this question about asking users for credit ...
1
Most of the sites I have used lately are multistep. If a user starts the signup process they fill in there basic information and are sent an activation link email that will take them to a page to complete there purchase. (Pattern I have been noticing as of late, the confirmation page about emails being send contains a like to the users email site. i.e. link ...
1
Don't forget ... negative option billing isn't always a dark pattern.
Some use it as age (or residency) verification. Others claim to use it as verification when verification is unnecessary, and others use both.
Some examples:
Netflix uses pre-authorization to ensure the videos have been licensed for broadcast in your region. The bill will come if you ...
1
User restrictions usually lead to frustrated customers, which translates into lost sales.
If you have experienced fraudulent orders from customers using multiple accounts with the same credit card, flag those orders and manually verify their authenticity before processing. You do not need to bother your customers with the details.
In addition, fraudsters ...
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