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I've heard people complaining about that very often. Maybe you can try to expose to your advertising campaign only people who are not customers yet. If you are promoting a deal for new customers on your website, you can use cookies and other technologies to not show the deal to returning visitors, or to registered users. Of course there will be people ...


I don't have actual research, but from anecdotal cases, I think the answer is YES. It turns your service into a commodity, customers switch constantly to get the cheapest deal. Example - Telecomm (Cable & Internet Providers) Here in Canada, we do not have a large selection of cable/internet providers. The "Big 3": Bell, Telus, Shaw owning majority of ...

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