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I would go with some phrasing of "View PDF", or "View as PDF" because: For certain industries and user-bases, it can make sense to include a link to a PDF version of a HTML web page — so that visitors can either view or download it. The browser and installed PDF viewer will handle this according to defaults (Which means only to view and not ...

My recommendation would be to go for Natural language options such as "Download this page as a pdf" as it gives a textual representation of what you would get when you download the pdf. You also need to realize that unless your ALT tag is well defined for the pdf image, having a textual description along with the image would be helpful for screen readers . ...

I agree with JohnGB on naming the link to what it is, but I would also consider using the word "Save" or "Download" to it, if you expect your users to have an urge of saving/keeping it on their disk. a. Save this page as PDF b. Download this page as PDF c. View this page as PDF Keeping the format name ("PDF") in the end of the string also makes it ...

"PDF of this Page" and "View Page as PDF" are Good enough. Google shows options for HTML verions (Standard Version and HTML Version) in Gmail. You may think of adding PDF option (Website/Page View: HTML | PDF)

The user may do many things with the PDF document, but I don't see any reason that you need to refer to any specific action. Simply state what the link is or use a very general action (like 'get') if you feel the need for an verb. So, I would suggest using: PDF of this page or Get PDF of this page The example that you gave of just 'PDF' is simple ...