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What I have done for cultivating a user research 'database' is actually several things: Personas User needs roadmapping - mapping all the themes I am hearing for new features along a timeline, with cross references to specific customers User maps - I take specific goals that customers are trying to achieve and segment maybe our top customers against that ...


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First of all, kudos on a well illustrated question. The two approaches are not identical, but are very similar, and the overall architecture of the design process they articulate is the same. Practically speaking, the commonalities are far greater than the differences. Some background may help: d.school and IDEO were both founded by David Kelley. For a ...


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The problem with DT definitions is that if you ask two practitioners to define DT you'll get four different answers — see this discussion on the DT LinkedIn group for example ;-) That said, since the IDEO and d.school approaches to DT have lot of the same folk involved, I'd say that these two are mostly describing the same process with different words. ...


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User testing needn't be feared or difficult. By establishing very clear goals, the who and how of the test become clear. I have done many tests where I could ask literally anyone and the duration was exactly 5 seconds - this is the '5 second test'. Doing this often throughout the process will produce many lightbulb moments which will mitigate a lot of the ...


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Fuzzy logic No system is perfect; you're cataloging things based on layers of interpretation. I'm in the midst of defining such a process for a new team now. Every time I do this, I find myself reconsidering the format. But it gets the job done. Here's where I am at the moment. The specifics will change based on the application, but the fundamentals are ...


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Building up a database like this sounds pretty cool, and potentially very useful. The difficulty lies in understanding what the data will be used for. One way to start scoping this out would be to make a list of the top 20 questions you have about users at the beginning of any project. This will provide you a path to defining a clear list of dimensions and ...



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