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I have seen this kind of question on here before. This is the difference between Quantitative and Qualitative research. High level information, such as what makes your users happy, is largely opinion based. For opinion based data to have any credibility you need to collect them in large quantities - A small sample may have their own biases and so may skew ...


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Asking closed questions is not optimal, for the reasons pointed out by Kristian - they skew the results. I think Adrian has a point too, since getting feature-specific feedback might be a better fit for a survey. Moderation It is the interviewer's job to moderate the discussion, to keep the focus. I think this is partly what you wanted/needed to accomplish,...


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One approach that can be useful for getting a meaningful response is to ask the user to place their response on a sliding scale between two options that have the same level of "goodness" or "badness", but different balance, then ask them if they think the change or idea is broadly good or bad. The best way I can explain this is by showing how I'd do it in a ...


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When you ask leading question you are biasing the responses because you "prime" the users to answer you in a particular direction. When you ask "Is clicking on this button difficult for you to complete a task?" it is more likely that the user will say that it is infact more difficult to click this button. The point of asking not leading questions is to see ...



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