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In the case of applied research analysis, it's wise to avoid choosing a blanket approach. As @Michael Lai mentioned, your hypothesis / research question should drive your choice of statistical method and Jeff Sauro's blog is a good resource. (I'll avoid my tirade about the lack of real hypothesis testing in UX research for later because it sounds like you ...


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I am surprised that there aren't more people responding to this question because there is definitely a need for more rigour around statistical analysis in usability testing. I think you'll find some good resources from Jeff Sauro from MeasuringU, who seems to be one of the people that does a lot of consulting work in this area. I like most people, know ...



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